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Off the field, he's still a star

Boston Globe - United States - Even though Tom Brady's knee injury will end his football season, the marketing machine that surrounds the star quarterback will likely play on, sponsors and advertising executives said yesterday.

The Patriots' future on and off the football field, they said, is less certain.

Major ticket brokers said resale prices for Patriots games dropped 25 percent even before the news yesterday afternoon that Brady was done for the rest of the season. But sponsors are expected continue to support Brady, who racks up $9 million in endorsements annually and whose celebrity status extends beyond the Patriots to his romance with Brazilian model Gisele Bundchen, cameos in feature films, and displays on the covers of GQ and Sports Illustrated.
Source : Originally Published Boston Globe - United States, Sep 9, 2008
Celebrities : Tom Brady
Categories : Celebrity News, Athlete News
Posted 9/9/2008 12:09:29 AM | Permalink
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