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La-Z-Boy, Meet Brooke Shields
New York Times - A leading furniture brand is changing course in a campaign fronted by a famous female face, which seeks to remind consumers that its offerings go beyond its mainstay product line.

La-Z-Boy has signed a multi-year agreement with Brooke Shields to serve as the celebrity spokeswoman for the campaign, which carries the theme “Live life comfortably.” Ms. Shields, who is also appearing in ads for Colgate toothpaste, is intended to appeal to the campaign’s target audience of women with families.

The campaign, which got under way in mid-November, urges shoppers at stores that sell La-Z-Boy products — as well as at the company’s
Brooke Shields
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Celebrities : Brooke Shields
Photo Credit : PR Photos
Categories : Celebrity Marketing News
Posted 11/29/2010 12:11:54 AM | Permalink
Kim Kardashian Steps Out in New Product Endorsement, Skechers
Kim Kardashian
Celebrity Health & Fitness - Reality TV star Kim Kardashian has landed another fitness endorsement to promote Skechers Shape-ups fitness footwear, even though she attributes much of her weight loss to another product she hawks, a controversial diet supplement.

Kim, who shills the diet pill QuickTrim, released an exercise DVD earlier this year.

Meanwhile, the jury is still out regarding the effectiveness of “fitness footwear.”

Some say they’re nothing more than overpriced sneakers, while others say the shoes’ unique contours do indeed help tone the thighs and glutes.

While it’s unclear whether these fitness sneakers can accelerate weight loss, most agree that at the very least, they’re comfortable to
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Celebrities : Kim Kardashian
Photo Credit : PR Photos
Categories : Celebrity Marketing News
Posted 11/28/2010 12:11:14 AM | Permalink
Actress and Best-Selling Author Danica McKellar and DeVry University Host National HerWorld(R) Month to Educate Young Women on STEM Careers
MarketWatch (press release) - Millions of jobs will become available in STEM related fields by 2018, but with U.S. children falling behind in STEM education, the next generation of job candidates will be unprepared and unqualified to take advantage of these career opportunities. In response to a pressing need to educate tomorrow's workforce, Danica McKellar, well-known for her roles on "The Wonder Years" and "The West Wing" and now also a mathematician and best-selling author, is teaming with DeVry University for National HerWorld month in November to inspire young women across the country to explore careers in STEM related fields.

Now in its 13th year,
Danica McKellar
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Celebrities : Danica McKellar
Photo Credit : PR Photos
Categories : Television Personality News, Celebrity Marketing News, Author News
Posted 11/1/2010 09:11:08 AM | Permalink
Arnold Palmer fronts Centocor, Us TOO prostate cancer website
Arnold Palmer
Medical Marketing and Media - Golf legend and prostate cancer survivor Arnold Palmer is the celebrity face of a new educational website and program developed by Centocor Ortho Biotech and Us TOO, a nonprofit prostate cancer support organization.

Located at, the website – targeted at men with advanced prostate cancer and their caregivers – provides information around topic areas like work, relationships, sex and intimacy, and high-risk populations. In the resources section, the site offers links to non-profit and advocacy organizations, downloadable questions about nutrition and exercise to be asked in the doctor's office, and other tips. The website, which launched today, currently has a
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Celebrities : Arnold Palmer
Photo Credit : PR Photos
Categories : Celebrity Marketing News, Athlete News
Posted 9/1/2010 12:09:55 AM | Permalink
DHI-Communications Receives Educator Accreditation in Inbound Marketing
VEE 2 - Dr. Dave Hale, Founder & President of DHI-Communications  announced the launch of a comprehensive Inbound marketing certification training program held in conjunction with Hubspot and Inbound Marketing University (IMU). The program is free of charge and will qualify students to sit for the certification examination upon completion of the program.

This certification program acknowledges that professionals are proficiency in inbound marketing principles and best practices. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis.

"Obtaining the Inbound Marketing Certification allows online professionals to provide their clients with more specialized services," said Hale. "With so many
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Celebrities : Gary Vaynerchuk, David Meerman Scott, Avinash Kaushik, Chris Brogan
Categories : Speakers News, Celebrity Marketing News, Author News
Posted 8/26/2010 06:08:23 PM | Permalink
Rick Bayless At O'Hare: Famed Chef Opening Two Restaurants In O'Hare Airport
Huffington Post (blog) - Lines at an airport restaurant? It could happen sooner than you think.

The Chicago Department of Aviation announced Monday that celebrity chef Rick Bayless will open two restaurants in O'Hare Airport this fall.

Bayless, who has written several cookbooks, prepared the White House state dinner honoring Mexican President Felipe Calderon, has his own cooking show and competed on "Top Chef Masters" will open eateries in Terminal 1 and Terminal 3 of the airport.

According to a release from the aviation department, the restaurants will open this fall.

"We are delighted to enhance our restaurant offerings by welcoming Rick Bayless's outstanding regional Mexican cuisine to
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Celebrities : Rick Bayless
Categories : Celebrity Marketing News, Celebrity Chef News
Posted 8/16/2010 06:08:23 PM | Permalink
Food Network Chef Claire Robinson Teams Up With Chicken Of The Sea to Promote Supercook Contest
PRLog.Org - Food Network chef and “5 Ingredient Fix” host Claire Robinson is partnering with Chicken of the Sea to promote the SuperCook contest and spark creativity in the kitchen with a live chat on Twitter.

The chat will take place Aug. 5, 2010, at 5 p.m. – 7 p.m. EDT. During the chat, Robinson will offer tips on how to create easy and great-tasting meals. She will also answer cooking-related questions from participants and encourage people to get creative and enter Chicken of the Sea’s SuperCook contest – a search for people who know how to make simple and super meals. Those
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Categories : Claire Robinson, Celebrity Marketing News, Celebrity Promotions, Celebrity Chef News
Posted 7/22/2010 12:07:05 AM | Permalink
Snoop Dogg to Perform at Fantasy Football SUPERDRAFT™ at the Palms Casino Resort in Las Vegas
PR Newswire - BIG Entertainment & Media Group ("BIG") announced today that Snoop Dogg, the Grammy-nominated artist, will be the headline musical performer at its second-annual Fantasy Football SUPERDRAFT™ at the Palms Casino Resort in Las Vegas. Snoop Dogg will perform at the outdoor SUPERDRAFT Tailgate Party on Friday, August 27, and the concert will be exclusively available for SUPERDRAFT attendees only. Passes for the SUPERDRAFT weekend are on sale now at

"This is a one-of-a-kind opportunity in a very unique setting," said Eric Simon, CEO of BIG. "Imagine going to a great tailgate party at the hottest hotel in Las Vegas with
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Celebrities : Snoop Dogg, Stacy Keibler, Ashton Kutcher
Categories : Television Personality News, Celebrity Marketing News, Celebrity Appearances
Posted 7/19/2010 12:07:54 AM | Permalink
Natural Care® mattresses provide healthy bedding option for consumers and environment
7thSpace Interactive (press release) - Simmons Bedding Company and environmental lifestyle expert Danny Seo have joined forces to help the millions of Americans who suffer from sleep disturbances as a result of allergies. Although most people equate allergies with hay fever and outdoor triggers such as pollen, indoor allergens are also a major problem. Indoor allergens’ effect on sleep is profound - allergy sufferers may experience insomnia or difficulty breathing during the night; plus, allergies can increase the tendency to snore. Thankfully, Simmons and Seo, who have partnered to create the Natural Care® collection of eco-friendly mattresses and pillows, are offering allergy sufferers some relief
Danny Seo
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Celebrities : Danny Seo
Photo Credit : PR Photos
Categories : lifestyle news, Celebrity Marketing News
Posted 4/23/2010 12:04:19 AM | Permalink
Target takes on celebrity chef, buys Smith & Hawken
Giada De Laurentiis
By Nicole Maestri,Reuters - SAN FRANCISCO, Jan 8 (Reuters) - Target Corp will sell an exclusive line of Food Network chef Giada De Laurentiis' cookware and food, it said on Friday, and that it acquired the Smith & Hawken brand in two moves that indicate the retailer plans to focus more on individual brands.

Target said De Laurentiis will become a spokeswoman for groceries and that starting this month, the company will introduce the "Giada De Laurentiis for Target" line, including cookware, such as a cast iron panini grill pan for $69.99, and specialty food, such as whole wheat penne rigate for $2.79.

Target spokeswoman Jana
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Celebrities : Giada De Laurentiis
Photo Credit : PR Photos
Categories : lifestyle news, Television Personality News, Celebrity Marketing News, Author News
Posted 1/8/2010 12:01:40 AM | Permalink
Dania Ramirez and Queen Latifah Launch CoverGirl Campaign
People Magazine - Being a Covergirl spokesperson has some serious perks, but none of them beats the opportunity to give back in a major way. As the latest addition to the makeup giant’s team, actress Dania Ramirez has already had the opportunity to travel to her native Dominican Republic to participate in the brand’s new CoverGirl Clean Makeup for Clean Water campaign and deliver a year’s supply of drinking water to villages in need, as part of the cosmetics company’s pledge to donate $500,000 to the Children’s Safe Drinking Water charity. “This program is especially important to me as I know firsthand that
Dania Ramirez
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Celebrities : Dania Ramirez
Photo Credit : PR Photos
Categories : Celebrity Marketing News, Celebrity Spokesperson News
Posted 1/5/2010 12:01:54 AM | Permalink
Julia Roberts (press release) - Lancome's new figurehead JULIA ROBERTS is stunned she's still spokesmodel= material now she's a 42-year-old mother of three.
The Oscar winner is making her debut as the cosmetic giant's global amb= assador at Paris Fashion Week in France.
And she's thrilled she's still considered an icon.

Roberts tells Women's Wear Daily, =E2=80=9CIt=E2=80=99s kind of like ev= ery girl=E2=80=99s dream, really. To be 42 and have three kids and be a w= orking mom, it=E2=80=99s a great moment to be asked to do this and to be = able to do it. I think it says a lot about Lanc=C3=B4me and what they sta=
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Celebrities : Julia Roberts
Photo Credit : PR Photos
Categories : Celebrity Marketing News, Celebrity Spokesperson News
Posted 1/1/2010 12:01:58 AM | Permalink
COMEDY CENTRAL(R) Signs Deal With Comedian Russell Brand for a One-Hour Stand-Up Special
MarketWatch - USA - Fresh off his hugely successful performance as the host of the 2008 MTV Video Music Awards, COMEDY CENTRAL has signed charismatic and controversial comedian Russell Brand to shoot a one-hour stand-up special, it was announced today by Elizabeth Porter, senior vice president, specials and talent, COMEDY CENTRAL. The special will feature Brand and an eclectic roster of special guests and will tape in November in New York City, airing in 2009.

"Russell Brand's comedy is a perfect match for our audience. He's a fresh new face with a rock-star aura and a unique and unpredictable act that pushes the envelope of
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Celebrities : Russell Brand
Categories : Celebrity Marketing News, Celebrity News
Posted 10/1/2008 12:10:47 PM | Permalink
Elizabeth Banks: Fall's First Lady
Entertainment Weekly - USA - Elizabeth Banks is about to have a movie-star moment. She's just come from the world premiere of Kevin Smith's Zack and Miri Make a Porno at the Toronto Film Festival, arriving at the Four Seasons in a sleek Prada dress with an SUV-size entourage in tow. The maitre d' at the hotel's chic lounge has swiftly grouped a collection of tables in one corner for her crew. Just as Banks settles in, a stranger approaches with that unmistakable look of omigod-I'm-about-to-talk-to-a-celebrity anticipation. He leans over and asks, ''Excuse me, are you Chelsea Handler?'' Whoops. Banks smiles, apparently loving that she's
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Celebrities : Elizabeth Banks
Categories : Actor News, Celebrity Marketing News, Celebrity News
Posted 9/20/2008 12:09:08 AM | Permalink
Food Network celebrity Alton Brown dissects the topic of sustainability
Contra Costa Times - Walnut Creek,CA,USA - FOR ALTON BROWN, it all started with a chicken. At a family meal in a New York City restaurant, his then-5-year-old daughter ordered the half roast chicken.

"When it arrived, she looked at the chicken, then looked up at me and said 'Chicken is chicken.' She was just now putting this together," the Food Network personality recalls. "I thought, 'Oh, (expletive). What's gonna happen now?'" Brown explained to his daughter that someone had raised the chicken and killed it so that she could eat it.
Alton Brown
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Celebrities : Alton Brown
Photo Credit : PR Photos
Categories : Celebrity Marketing News, Celebrity News, Celebrity Chef News
Posted 9/9/2008 12:09:50 PM | Permalink
Stephen Colbert’s DNA heads toward final frontier
Christian Science Monitor - Boston,MA,USA - Stephen Colbert will soon be doom-proof. As of October, no plague, nor global-warming disaster, nor Earth-ending asteroid can wipe away the comedian’s existence. His DNA will journey to the International Space Station next month as part of a human-race insurance program/video-game marketing scheme.

Richard Garriott, the man behind the influential Ultima game series, will deliver an “Immortality Drive” to the station with images of humanity’s greatest accomplishments – as voted on by the public – and the digitized genes of celebrities and some run-of-the-mill gamers.

“I am thrilled to have my DNA shot into space, as this brings me one step closer
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Celebrities : Stephen Colbert
Categories : Actor, Comedian, Television Personality News, Celebrity Marketing News, Celebrity News
Posted 9/8/2008 12:09:34 AM | Permalink
Britney sweeps at otherwise tame VMAs
The Associated Press - - LOS ANGELES (AP) — It took a year, but Britney Spears got the comeback she was seeking from the MTV Video Music Awards — and she didn't even have to sing or dance.

Spears nabbed three VMAs, including video of the year, erasing last year's career-low performance. Her first Moonman trophies came during a 25th anniversary show that otherwise lacked a defining moment, with most of the zaniness coming from host Russell Brand.

"Wow, thank you, I'm in shock right now. I was not expecting this," Spears, looking spectacular in a shimmering silver dress, said as she accepted her third trophy of
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Celebrities : Britney Spears
Categories : Musician News, Celebrity Marketing News, Celebrity News
Posted 9/7/2008 12:09:17 AM | Permalink
Michael Phelps Needs More Than Gold Medals To Become A Marketing Success
AHN - USA - Anne Lu - Celebrity News Service News Writer
Beijing, China (CNS) - Sure, he is the star of the show now, but will Michael Phelps still be famous after this ends? Experts think his marketability is as fleeting as the Olympics itself.

Phelps conquered the Olympics with numerous gold medals, making him the most decorated Olympian ever to hit the 2008 Beijing Summer Olympics. While he is undoubtedly a big Olympic star now, he may still not be lucrative enough to swim on the sports marketing pool.

Marketing experts doubt that the 23-year-old power swimmer can hold the public's interest longer than the
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Celebrities : Michael Phelps
Categories : Celebrity Marketing News, Celebrity News, Celebrity Endorsement News, Athlete News
Posted 8/18/2008 07:08:39 AM | Permalink
Marketing Experts Think Michael Phelps' Popularity May Not Extend Beyond The Olympics Season
AHN - USA - Anne Lu - Celebrity News Service News Writer
Beijing, China (CNS) - Sure, he is the star of the show now, but would Michael Phelps still be famous after this ends? Experts think his marketability is as fleeting as the Olympics itself.

Phelps conquered the Olympics with numerous gold medals, making him the most decorated Olympian ever to hit the 2008 Beijing Summer Olympics. While he is undoubtedly a big Olympic star now, he may still not be lucrative enough to swim in the sports marketing pool.

Marketing experts doubt that the 23-year-old power swimmer can hold the public's interest longer than the
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Celebrities : Michael Phelps
Categories : Celebrity Marketing News, Celebrity News, Celebrity Endorsement News, Athlete News
Posted 8/18/2008 03:08:18 AM | Permalink
Guitar Hero Aerosmith at Hard Rock Cafe
Phoenix New Times, AZ - Surrounded by autographed guitars and gold records, twelve aspiring rock legends took up their plastic axes in Hard Rock Cafe to compete in the Guitar Hero: Aerosmith Rocks the Hard Rock contest. With a chance to fly to Boston and meet Aerosmith lead singer Steven Tyler (not to mention scoring his Red Wing Motorcycle) on the line, these video game virtuosos tried to out-rock the competition in the newest version of the popular rhythm-based video game.

Guitar Hero debuted in November of 2005, introducing the concept of musical instrument-shaped peripherals to the home console market. Since then Guitar Hero has had
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Celebrities : Aerosmith
Photo Credit : PR Photos
Categories : Musician News, Celebrity Marketing News, Celebrity Endorsement News
Posted 8/11/2008 10:08:56 AM | Permalink
Oprah’s Brand Under Attack - West Palm Beach, FL, USA - Oprah Winfrey’s “brand” is still strong enough to give a huge boost to any book or other product she endorses, but Oprah “has taken some notable dings lately, largely of her own making,” Ad Age magazine observes.

Oprah’s endorsement of Barack Obama for president raised her “unfavorable” ratings, allowing her to be overtaken by daytime talk show rival Ellen DeGeneres as the most popular celebrity in the U.S. in a Harris Interactive poll, Ad Age reports.

A Gallup poll conducted shortly after Oprah announced her backing of Obama found that her “favorable” rating fell by 8 percentage points, to 66 percent from
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Celebrities : Oprah Winfrey
Categories : TV Personalities, Celebrity Marketing News, Celebrity Appearances, Celebrity News
Posted 6/10/2008 04:06:38 AM | Permalink
Town & Country Boosts Iron Chef, Rachael Ray
Home Textiles Today - New York, NY, USA - Town & Country Living is cooking up some new kitchen textiles and table linens with licensing partner Food Network, with the launch of the Iron Chef America collection and the expansion of the Rachael Ray collection.

The Iron Chef America collection, based on the cable network’s primetime program series set stadium style, comprises oven mitts, potholders, grippers, kitchen towels, aprons and other accessory pieces.

Town & Country said each item “has something special about it” intended to make cooking for the user easier, faster or more fun.

The line is scheduled to ship this summer.

The Rachael Ray collection is being spiced up with
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Celebrities : Rachael Ray
Categories : Iron Chef, Celebrity Marketing News
Posted 6/2/2008 12:06:56 PM | Permalink
'Sex and the City' star to launch clothing line at Belk
Atlanta Journal Constitution - GA, USA - It simply wasn't enough for the ladies from "Sex and the City" to have the top-grossing movie this past weekend. Now, yet another "SATC" alum has her sights set on making it big in fashion.

Belk department store announced Monday that actress Kristin Davis, who portrayed Charlotte York in the HBO series, will launch an exclusive, self-titled brand of clothing at the store this fall.

The North Carolina-based retailer will sell Kristin Davis apparel, sleepwear, handbags and more at 125 stores and online at The line has been described as a modern, feminine take on merchandise such as dresses, knits and
Kristin Davis
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Celebrities : Kristin Davis
Photo Credit : PR Photos
Categories : Actor News, Celebrity Marketing News, Celebrity News, Celebrity Endorsement News
Posted 6/2/2008 12:06:58 AM | Permalink
Brand Bethany keeps teen surfer, family busy
Bethany Hamilton
Honolulu Advertiser - Honolulu, HI, USA - Bethany Hamilton's comeback story has given rise to a cottage industry of books, films, product endorsements and speaking engagements.

Each member of her family, her brother's girlfriend and a close family friend are involved in the enterprises.

One of her most successful efforts was her biography, "Soul Surfer: A True Story of Faith, Family, and Fighting to Get Back on the Board," which sold 360,000 hardback and 450,000 paperback copies.

She also has a book of advice for girls, "Ask Bethany: FAQs on Surfing, Faith and Friends," which evolved out of the deluge of e-mails that Bethany didn't have time to answer one-by-one.

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Celebrities : Bethany Hamilton
Photo Credit : PR Photos
Categories : Celebrity Marketing News, Speakers News
Posted 6/1/2008 12:06:26 AM | Permalink
'Apprentice' pioneers integrated ads
Variety - Los Angeles, CA, USA - In episode one, "Meet the Billionaire," which originally aired Jan. 8, 2004, eight-member teams Versacorp and Protege went head to ambitious, young, entrepreneurial head on the streets of Manhattan in a quest to see which could generate the most cash selling lemonade.

It was just lemonade -- neither Sunkist nor Countrytime nor any other citrus beverage company, had anything to do with it. And 18.5 million viewers -- the seventh most for any series that week -- drank up this dignity-defying spectacle, as 31-year-old venture capitalist David Gould became the first contestant on NBC's "The Apprentice" to get fired by Donald
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Categories : The Apprentice, Celebrity Marketing News, Celebrity Advertising News
Posted 3/19/2008 03:03:20 AM | Permalink
Howard Miller launching Ty Pennington storage line
Ty Pennington
Furniture Today - Greensboro, NC, USA - Case goods source Howard Miller is launching a product line licensed with Ty Pennington, home décor expert and host of ABC’s “Extreme Makeover: Home Edition.”

The High Point introduction, Howard Miller Home Storage Solutions by Ty Pennington, is a new direction for the company, said Phil Miller, chairman and CEO. The three groups in the line will take the occasional specialist into new product niches.

Lifestyle Storage has 13 offerings that incorporate function such as mp3 ports and speakers, a charging station, a concealed ironing board, a hair dryer, a hidden message center and a mudroom locker.

Personal Storage includes customizable storage options.
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Celebrities : Ty Pennington
Photo Credit : PR Photos
Categories : lifestyle news, Celebrity Marketing News, Celebrity Spokesperson News
Posted 3/14/2008 07:03:09 AM | Permalink
Martha Stewart GreenPan
Sustainable is Good - Providence, RI, USA - Martha Stewart's cookware collection at Macy's has added a line of GreenPan cookware.  The GreenPan cookware was previously only available in the US through the home shopping network HSN.

GreenPan is a new type of non-stick cookware that uses a ceramic-based nano nonstick surface called Thermolon instead of the plastic synthetics commonly used to create the non-stick cooking surface.  The manufacturer claims GreenPan is a more environmentally friendly form of non-stick cookware.

See our previous coverage of GreenPan.
Martha Stewart
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Celebrities : Martha Stewart
Photo Credit : PR Photos
Categories : Celebrity Marketing News, Celebrity Causes
Posted 3/14/2008 12:03:02 AM | Permalink
AT&T Launches 'American Idol' Framerz, Allowing Customers to Idolize Their Favorite Pictures (press release) - USA - Just in time for tonight's first performance by the Top 12 contestants, AT&T Inc. announced today the launch of American Idol Framerz, an AT&T exclusive application designed to bring customers a snap closer to the Idol experience. With American Idol Framerz, AT&T customers can frame their favorite pictures within an "American Idol" setting and receive the finished product on their phone in a multimedia message (MMS).

American Idol Framerz by AT&T has a frame for each of the Top 12 contestants, as well as other Idol-branded images, allowing users to place their photo in their favorite Idol setting. And if their
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Categories : American Idol, Celebrity Marketing News, Celebrity Advertising News
Posted 3/11/2008 09:03:54 AM | Permalink
'Top Chef' Sponsors: Bleach, SUVs, Cell Phones and Beer
Broadcasting & Cable - New York, NY, USA - Bravo unveiled their big sponsors for the new season of Top Chef, set to debut March 12, and there are some interesting choices. On Top Chef, more so than on other programs, sponsors are integrated into the show itself, usually in the form of challenges, or forcing the chef to use their appliances, etc…

Knowing that made me a bit queasy when I saw that this year they included Clorox, Toyota and Verizon, as well as Michelob (the only one that seems a natural fit, even though their beer is, how can I put it, sub-par).

How, after all, can you fit
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Categories : Top Chef, Celebrity Marketing News
Posted 3/5/2008 12:03:26 AM | Permalink
‘Top Chef’ Lines Up On-Air, Online Sponsors
Television Week - Detroit, MI, USA - Clorox, Toyota and Verizon are the official sponsors of the fourth season of Bravo’s “Top Chef,” the network said Tuesday.

Michelob beer will be an online sponsor of the show this season.

The deals provide brand exposure through in-show product integration as well as on-air or online presence.

Clorox brands Glad, Kingsford, Hidden Valley and KC Masterpiece will sponsor, which features exclusive “Top Chef” videos, an interactive game and content from two of last year’s contestants.

Toyota Highlanders are used as transportation for the chefs, and the season’s winner will receive a new Toyota Corolla.

Verizon Wireless subscribers will be able to view mobisodes
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Categories : Top Chef, Celebrity Marketing News, Celebrity Advertising News
Posted 3/4/2008 11:03:56 AM | Permalink
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