Forbes - Can one tweet change the world? Desperate Housewives actress Eva Longoria is organizing the first celebrity charity auction on Twitter, TwitChange, on September 15th. Instead of auctioning off items or dates, TwitChange will auction off the chance for the top bidders to be followed by their favorite celebrity on Twitter, retweeted by them or mentioned by them in a “special tweet.” Proceeds will go to a charity called aHomeInHaiti.org, which helps provide housing for orphans in Haiti.

“I’m asking all my friends — celebrities, entertainers, businessmen, techies,” said Longoria in a video promoting the cause.

Around 100 celebrities have already joined, including

FOXNews - “Mad Men” star Christina Hendricks has been tapped to be the celebrity model in the fall campaign for outerwear company London Fog.

The ads, shot by Nino Munoz, will feature Hendricks in several looks, including a leopard print trench coat, and will appear in magazines including Elle, Cosmopolitan and InStyle.

The Emmy-nominated actress said she was thrilled to be a part of the campaign.

“London Fog is a classic brand, which I love. It also ties into ‘Mad Men’ — we used London Fog in the show and this was a nice way to tie everything together,” Hendricks said. “The trench is such

Look To The Stars - Eva Longoria, who holds the current position as Honorary Chair, took part in hosting a charity event, “Makeover Madness”, for the organization Rally for Kids with Cancer at celebrity hairstylist Ken Paves' Hollywood salon.

Rally for Kids with Cancer is a foundation that raises funds for children’s cancer research, treatment, and awareness, often including celebrities as their biggest advocates. Their annual Cancer Scavenger Cup is an event for “races” between teams in exotic cars, fundraising a minimum of $25,000 for each Rally Driver.

At “Makeover Madness”, Ken Paves, who is a former participant in the race, donated the proceeds of his celebrity

Access Hollywood - USA - Courteney Cox and David Arquette have a challenge for their famous friends: help raise $1 million in two weeks for Epidermolysis

Bullosa, a rare skin condition that primarily affects children.

Joining Cox and Arquette in the awareness- and money-raising effort are Jennifer Aniston, Orlando Bloom, Kate Beckinsale, Rashida Jones, James Marsden and Eva Longoria Parker.

All will lend their famous faces and financial support to the Epidermolysis Bullosa Medical Research Foundation, where Cox, Arquette and

Aniston serve on the honorary advisory board. (Brad Pitt, Gwen Stefani and Gavin Rossdale are also members.)

"EB is very personal to me so I'm happy to be a part

NBC5i.com - Fort Worth, TX, USA - Actress Eva Longoria has been in the restaurant business for a little less than a week.

Stars of “Desperate Housewives” were on hand last week to help Longoria open the doors to her new Hollywood restaurant Beso.

The restaurant serves up a Tex-Mex menu that includes recipes from the Longoria family cookbook cooked up by chef Todd English.

The actress says, “I make the best guacamole in the world. And my tortilla soup, for which I am renowned for.”

"What the El" Editorial:

In case you’re wondering Beso is Spanish for “kiss.”

I looked it up and came across a Web site for Urban Dictionary that

iVillage's Daily Blabber - New York, NY, USA - Katie Holmes and Suri Cruise joined Victoria Beckham -- and a slew of other celebs -- to watch David Beckham's American soccer debut with the Los Angeles Galaxy on Saturday night at the Home Depot Center in Carson, California.

According to People.com, cheerleaders like Eva Longoria, Mary-Kate Olsen, Brooke Shields, Alicia Silverstone, Jennifer Love Hewitt and Gov. Arnold Schwarzenegger showed up to check out the game.

Amid fears that an ankle injury would sideline Becks during his first game, the superstar did indeed play – about 77 minutes into the exhibition match against Chelsea. (Chelsea won, 1-0.) Regardless, the sold-out stadium crowd

People Magazine - USA - Capping a whirlwind week of festivities marking the arrival of David and Victoria Beckham to Los Angeles, superstar duos Tom Cruise and Katie Holmes and Will and Jada Pinkett Smith hosted a gala private party Sunday night for their British pals at the Museum of Contemporary Art's Geffen Contemporary in downtown L.A.

"It was so much fun!" a guest tells PEOPLE.

Boasting a Who's Who celeb turnout, including Demi Moore and Ashton Kutcher, Brooke Shields and husband Chris Henchy, Jim Carrey and Jenny McCarthy, Bruce Willis, newlywed Eva Longoria (without Tony Parker), Ron Howard, Jim Caviezel, Derek Luke with his wife, Brian

People Magazine - USA - Forget Les Deux and Teddy's: Hollywood's hottest celeb hangout Saturday night was the Home Depot Center in nearby Carson, Calif., as Katie Holmes, Eva Longoria, Mary-Kate Olsen and others showed up to watch David Beckham's American soccer debut with the Los Angeles Galaxy.

And despite fears that an ankle injury would sideline him for his first game, Beckham did indeed play – about 13 minutes in the second half of the exhibition match against Chelsea. (Chelsea won, 1-0.)

"It was nice to get out there," Beckham told reporters afterward.

Victoria "Posh" Beckham cheered for her husband in a box with their three children,

People Magazine - USA - Fireworks lit up the French sky as newlyweds Eva Longoria and Tony Parker partied into the early hours of Sunday at a 17th century castle.

"It was so great – such a fun wedding," wedding guest Mario Lopez tells PEOPLE. "It's been one event after another. I'm tired!"

Sparkle of a different kind shimmered at the reception in the Chateau of Vaux le Vicomte on the outskirts of Paris. Scores of diamonds decorated Longoria's wedding band, the company which made them has revealed.

Longoria, 32, and Parker, 25, wore Piaget Possession wedding rings. The Desperate Housewives star's band was made from 18K white