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Andy Hobsbawm
Name : Andy Hobsbawm
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'Less campaigning, more sustaining' urges Digital Summit keynote speaker
Utalkmarketing - Andy Hobsbawm, ex Chairman of and digital strategy guru kicked off today’s UTalkMarketing Digital Brand Strategy Summit, saying that modern marketing is "less about campaigning and more about sustaining".

Hobsbawm used his keynote speech to highlight how the Internet has changed the nature of the media system. “We’re talking not just about a marketing change, but a world system change,” he said.

Hobsbawm told delegates that fragmentation meant brands could no longer control the flow of information. “Fifty years ago brands could access large sectors of the population in one go, but fragmentation has changed that.

“Modern branding happened in an era
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Celebrities : Andy Hobsbawm
Categories : Business Speaker News
Posted 11/25/2010 12:11:29 AM | Permalink
 Andy Hobsbawm in the News
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Andy Hobsbawm of EVRYTHNG on the internet of things – video  The Guardian

Andy Hobsbawm, founder and chief marketing officer, EVRYTHNG discusses the internet of things with Benjamin Robbins, co-founder, Palador at the Guardian's ...

Alizeti unveils heavyweight executive team to reshape the Tote  SBC News

Ted Menmuir September 10, 2018 Europe, Featured News, Latest News, Retail, UK Comments Off on Alizeti unveils heavyweight executive team to reshape the ...

Ace new moving illustration work from Andrea Chronopoulos for Bloomberg, Pentagram and more  Creative Boom

Last time we featured the work of Andrea Chronopoulos was at the very start of 2018. Back in those heady days of yore, we celebrated Greek/Italian illustrator ...

Harvesting big data - is this the holy grail of 2030  Business Reporter

By 2030 DATA gathered in the UK through the Internet of Things (IoT) will help companies gain a better understanding of their business and projects, as well as ...

Sustainable futures: Do the Green Thing - 2018 - Articles  Transform magazine

For global brand consultancy Pentagram, sustainability has become a core practice largely due to the efforts of partner Naresh Ramchandani, whose charity Do ...

Coming soon: The internet of clothes  Quartz

The internet of clothes might soon be a reality, if a deal announced today (Apr. 18) between Avery Dennison, a major manufacturer of apparel and footwear ...

Owners, Breeders Purchase Stake in British Tote

The Alizeti consortium of racehorse owners and breeders reached an agreement to purchase a share of the Tote from Fred Done, founder and CEO of Betfred, ...

Rebecca Minkoff Has Connected Commerce In The Bag

There are few things more fashionable in 2017 than a progressive woman — but why stop at politics? Rebecca Minkoff's connected handbag line lets the ...

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