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AT&T Launches 'American Idol' Framerz, Allowing Customers to Idolize Their Favorite Pictures (press release) - USA - Just in time for tonight's first performance by the Top 12 contestants, AT&T Inc. announced today the launch of American Idol Framerz, an AT&T exclusive application designed to bring customers a snap closer to the Idol experience. With American Idol Framerz, AT&T customers can frame their favorite pictures within an "American Idol" setting and receive the finished product on their phone in a multimedia message (MMS).

American Idol Framerz by AT&T has a frame for each of the Top 12 contestants, as well as other Idol-branded images, allowing users to place their photo in their favorite Idol setting. And if their friend or family member is a bigger Idol fan than they are, they can just as easily frame and share photographs of others, too.

"American Idol Framerz is perfect for those fans who have pictured themselves on the Idol stage or next to their favorite Top 12 contestant," said Mark Collins, vice president of Consumer Data for AT&T's wireless unit. "Premium messaging products, such as Framerz, that allow consumers to share snippets of their lives with their close network of friends and family have become increasingly popular during the past few years. We are thrilled to give our customers yet another fun way to capture, share and enjoy this season of 'American Idol' -- directly from their wireless phone."

Photos can be uploaded with an AT&T camera phone by sending an MMS with the selected photo to 5454, or they can be uploaded from the Web by visiting AT&T's American Idol site, Once successfully uploaded, the images can be resized and moved within the frames, as needed, either on the Web or the phone. Once the customer is happy with the photo, it can be sent as an MMS to any AT&T wireless number or any e-mail address. By sending the Framerz to themselves, customers can easily set it as their phone's wallpaper or forward the photo to all of their friends. American Idol Framerz are $0.99 each to create. Only standard messaging rates apply when forwarding them to friends and family.

About AT&T

AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries
Source : Originally Published (press release) - USA, Mar 11, 2008

Categories : American Idol, Celebrity Marketing News, Celebrity Advertising News
Posted 3/11/2008 09:03:54 AM | Permalink
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