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Tom Brady
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Under Armour signs quarterback Tom Brady to endorsement deal

Baltimore Sun - Sports apparel company Under Armour said Monday it has signed NFL quarterback Tom Brady in what it is calling the highest profile athlete to enter into an endorsement deal with the company.

Brady gets a stake in the company as part of the deal, something sports marketing experts said is unusual in the world of athlete endorsements.

Brady will make appearances at Under Armour stores and be featured in the company's advertising campaigns. He will also wear the company apparel during practice with the New England Patriots and will debut the company's newest cleat — to be sold in stores next year — in a future game.

The signing of the three-time Super Bowl champion follows the trajectory of the company from a small firm that built itself on grassroots marketing to a multibillion-dollar company with a bigger budget for such high-profile deals.

Being able to offer the ownership stake also helps Under Armour better compete for players against companies like Nike, the company Brady was with for most of his career, before breaking away to go with Under Armour.
Source : Originally Published Baltimore Sun, Nov 8, 2010
Celebrities : Tom Brady
Categories : Athlete News
Posted 11/8/2010 12:11:49 AM | Permalink
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