'The COMEDY CENTRAL Roast of Flavor Flav' Debuts Sunday, August 12 at 10:00 P.M. ET/PT on COMEDY CENTRAL(R)

PR Newswire (press release) - New York, NY, USA - Flavor Flav's song lyrics to "You're Gonna Get Yours" say it best ... "Subject of suckers -- object of hate,who's the one some think is great? I'm that one -- son of a gun!" This holds true at "The COMEDY CENTRAL Roast of Flavor Flav," where rap-master Flav takes a "rapping" to a whole new level. The show taped at The Warner Brother Studio Lot on Sunday, July 22 in Los Angeles. "The COMEDY CENTRAL Roast of Flavor Flav" premieres on Sunday, August 12 at 10:00 p.m. ET/PT.Comedian Katt Williams heads the festivities as the evening's Roast Master. This year's Roasters include Carrot Top, Greg Giraldo, Ice-T,Jeffrey Ross, Jimmy Kimmel, Lisa Lampanelli, Brigitte Nielsen, Patton Oswalt, Snoop Dogg, Sommore, among others. Throughout the evening, DJ Spinderella was spinning the joints as each Roaster threw some zingers at Flav. Highlights include: Katt Wiliam's introduction, "A look back at the life and times of Flav, none of which he can remember," Lisa Lampanelli's crack, "Flav, enough with the clock, you can take it off, you haven't had to be anywhere in 13 years" and a special rhyme from rapper Snoop Dogg.Tune in Sunday, August 12 at 10:00 p.m. for many more funny one-liners and
a true tribute to the rapper, Flavor Flav.

comedycentral.com gave all "Flavorhaters" the chance to showcase their roasting talent. Users were invited to deliver the ultimate Flavor Flav insult, snap or slam via video camera, webcam or mobile phone. Videos of users "roasting" Flav were uploaded at AtomUploads.com and featured on comedycentral.com. A lucky bunch of videos were selected to air during the August 12 premiere of "The COMEDY CENTRAL Roast of Flavor Flav."

For those needing extra "Flavor," comedycentral.com is devoting the Web site's entire homepage to the Roast from Friday night, August 10 through Monday, August 13. Everything Flavor will be featured including for the first-time ever the "FlavCam" -- Flavor Flav's purple carpet video camera attached to his clock giving viewers an intimate look at what it's like to be a celebrity walking the walk. In addition, the site will have exclusive uncensored Roast clips, behind-the-scenes videos from the event as well as the Roast After-Party, the Roast "Cold Clock'd" game, photos and more.

On August 13, the uncensored "The COMEDY CENTRAL Roast of COMEDY CENTRAL" will be available for download at $4.99 from both iTunes and xBox Live Marketplace.

Flavor Flav, born William J. Drayton, is credited as rap music's original "Hype Man." Flav is celebrating his 20th year in the rap business and is currently on tour with Public Enemy front man and partner Chuck D. Flav has starred in VH1's "Surreal Life," "Strange Love" and the record-setting "Flavor of Love" series.

"The COMEDY CENTRAL Roast of Flavor Flav" is executive produced by Joel Gallen from Tenth Planet Productions, who also executive produced and directed the Emmy-nominated "The COMEDY CENTRAL Roast of William Shatner" as well as "The COMEDY CENTRAL Roast of Pamela Anderson." Elizabeth Porter serves as the executive in charge for the network.

"The COMEDY CENTRAL Roast of Flavor Flav" is sponsored by Taco Bell.COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 91 million homes nationwide. COMEDY CENTRAL is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of VIACOM Inc.'s (NYSE: VIA and VIA.B) MTV Networks. COMEDY CENTRAL's Internet address is http://www.comedycentral.com. For up-to-the-minute and archival press information and photographs visit Press Central, COMEDY CENTRAL's press Web site at http://www.comedycentral.com/press.