Reese Witherspoon's new role: Avon rep

United Press International - USA - Oscar-winning actress Reese Witherspoon is an Avon Lady, becoming the company's first Global Ambassador, Avon Products announced at its New York headquarters.

In the newly established role, Witherspoon will be the honorary chairwoman of the Avon Foundation, which focuses on breast cancer, domestic violence and emergency relief initiatives, the company said Wednesday in a news release.

Witherspoon will serve as the spokeswoman for Avon's beauty brands as well as be involved in product development and be featured in Avon advertising, Web sites and marketing collateral.