PUCKER UP AMERICA... STARKIST TEAMS UP WITH CELEBRITY CHEF SANDRA LEE TO LAUNCH ITS 'HAVE YOU BEEN STARKIST?™' HEALTH & HAPPINESS TOUR

PR Newswire (press release) - PITTSBURGH, June 2 /PRNewswire/ -- StarKist® will kick-off its "HAVE YOU BEEN STARKIST?™" HEALTH & HAPPINESS TOUR with celebrity chef and television personality Sandra Lee on June 3 in New York City.  Created to educate consumers about the health benefits of tuna, the tour will visit Tampa, Houston, Pittsburgh and Chicago throughout the month of June.

"Getting 'Kist is all about discovering the taste and health benefits of incorporating StarKist Tuna into your everyday life by using delicious and healthy recipes.  We wanted to use this tour to educate consumers about these benefits in a fun, light-hearted way," said Joe Tuza, SVP, Marketing and R&D.  "In addition, we are thrilled to partner with celebrity chef Sandra Lee to help us launch the tour.  She is passionate about creating delicious, simple mealtime solutions that feature easy-to-use products like StarKist."

Sandra Lee will cut the ribbon on "Have You Been StarKist?" Health & Happiness Tour AirStream vehicle that will be located at parks and grocery stores during lunch time.  (For a schedule of locations and times, please see below and StarKist's Facebook page.)  The mobile tour, like the "Have You Been StarKist?" TV advertising campaign showing people making the "fish-kiss," will emphasize the health benefits of StarKist® Tuna while maintaining the same light-hearted, fun tone.