Pimp My Ride Producers Join IMG

World Screen News - New York, NY, USA - Pimp My Ride’s producing partners Bruce Beresford Redman and Rick Hurvitz have joined IMG Entertainment to develop and produce non-scripted television shows, branded programming and other multiplatform entertainment content.

Beresford Redman and Hurvitz will report to Olivier Gers, IMG’s newly appointed senior VP, global head of new media and co-head of IMG Entertainment; and London-based Alastair Waddington, the executive VP of IMG Media and co-head of IMG Entertainment.

The Los Angeles-based duo have an extensive track record producing prime-time broadcast and network programming, including the creation of MTV’s Pimp My Ride, which has been broadcast in 108 countries worldwide and spawned six originally produced international versions to date.

Beresford Redman’s other credits include as executive producer or producer on shows such as Survivor and The Restaurant. Hurvitz was a producer on For Love or Money and Married by America, among others.

In making the announcement, Gers said, “With a history of producing broadcast and network hits across a variety of distribution platforms, Bruce and Rick are excellent strategic additions to IMG Entertainment as we build on our unparalleled sports and factual content, expand our entertainment programming efforts and increase our presence in the entertainment capital of the world. With Rick and Bruce onboard, we plan to build on Tiger Aspect and Darlow Smithson’s successful track records to produce and sell entertainment formats around the world. With its mix of talent management and production expertise in sports and entertainment, IMG is uniquely positioned to create a new breed of entertainment experiences available on multiple screens.”