Party City Announces Partnership with Celebrity Event Planner, Samantha Goldberg

PR Newswire - America's largest party specialty retailer, Party City, announces a new partnership with television personality and celebrity event designer, Samantha Goldberg. Throughout the year, shoppers will find Samantha's party planning tips -- from weddings and bridal showers to summer backyard gatherings and other festivities -- on PartyCity.com and inside Party City's more than 600 stores nationwide.

"Party City has always been a one-stop-shop for party hosts with everything from invitations and tableware, to decorations and party favors," says Samantha Goldberg. "I'm excited to add 'party planner' to their repertoire and help Party City's customers think outside the box and explore the full potential that Party City's ever-growing assortment of merchandise offers them."

According to Lisa Laube, president of Party City, "Samantha inspires brides everyday with her creative ideas and savvy, money-saving tips, so we are thrilled to have her on board. At Party City we need to go from not only selling products but also selling ideas, and Samantha's expertise will guide party hosts to plan stylish events on a budget with Party City."