MySpace tackles entertainment news with new 'Celebrity' site

CNET Blogs - Cupertino, CA, USA - MySpace has unveiled a new MySpace Celebrity site devoted to entertainment culture, which is slated to launch in full on the News Corp.-owned social network on Thursday. The portal will feature news (including gossip aggregated from People magazine's Web site), blogs, and multimedia content pertaining to already-big and fast-rising names in acting, music, comedy, sports, and Page Six notoriety.

MySpace already operates several other 'channels' of aggregated content, including the Impact political channel and an upcoming casual gaming page.

Content on MySpace Celebrity goes beyond gossip, encompassing news about celebrities' charitable endeavors and behind-the-scenes antics on the job. Perhaps most useful, MySpace Celebrity has an index of official celebrity MySpace profiles--more than 300 at launch. As many avid MySpace users know, fake and unofficial celebrity profile pages are a dime a dozen on the social network, and this ideally can create a way to weed those out.

"MySpace Celebrity is Hollywood's new home page," MySpace President and co-founder Tom Anderson said in a statement from the company. "Celebrities have been using MySpace since the site's launch and it's a natural extension for us to now offer them an aggregated channel where they can be in control of their own image...We want MySpace users to connect with celebrities in the same way that they do with musicians."