Blogging Stocks - USA - After reporting a disappointing decline in second-quarter earnings and sales last week,
Macy's (NYSE: M) is pulling out the big guns.
Donald Trump and
Martha Stewart are just two among a coterie of celebrities being employed in the department-store company's $100 million advertising blitz.
New television spots for Macy's - one of which will debut on September's Emmy-Award broadcast - will also feature R&B singer
Usher, Tim Gunn from Project Runway, chef
Emeril Lagasse, and hip-hop mogul Sean "Puff Daddy" "P. Diddy" "
Diddy" Combs.
Also on the roster as a celebrity endorser for the Cincinnati-based retailer is
Jessica Simpson. Seems like a bit of a slap in the face to hometown boy (and erstwhile Simpson paramour)
Nick Lachey.
Stewart, figurehead of
Martha Stewart Living Omnimedia (NYSE: MSO), also is working with Macy's on an exclusive line of Stewart-branded home products, which will launch this fall only in Macy's stores.
