Celebrity lands at Hilton: Casino welcomes chef Kerry Simon

Press of Atlantic City - Kerry Simon is as approachable as his food. Wearing a chef's jacket and jeans, Simon embodies a laid-back coolness that is the antithesis of the fire-breathing celebrity chefs you usually see on The Food Network. Simon's a different type of celebrity chef. He puts his food first; appearances and TV shows are a bonus.

That casual, hip, never condescending attitude translates to his latest creation, Simon Prime Steaks & Martinis, an upscale steakhouse at the Atlantic City Hilton where it's OK to wear jeans and sneakers while devouring a 26-ounce tomahawk ribeye - because the staff is wearing the same thing.

The eclectic design features hardwood floors, walls covered in quartz and fabric, intricate, modern chandeliers and an eclectic furniture scheme ranging from cowhide banquettes to plush leather sofas.

As striking as the dcor may be, it's Simon's menu that will impress. Sometimes whimsical, sometimes traditional, sometimes modern, but never boring, Simon Prime uses high-quality ingredients to ensure diners will walk out impressed.