World Screen News - New York, NY, USA - Pimp My Ride’s producing partners Bruce Beresford Redman and Rick Hurvitz have joined IMG Entertainment to develop and produce non-scripted television shows, branded programming and other multiplatform entertainment content.

Beresford Redman and Hurvitz will report to Olivier Gers, IMG’s newly appointed senior VP, global head of new media and co-head of IMG Entertainment; and London-based Alastair Waddington, the executive VP of IMG Media and co-head of IMG Entertainment.

The Los Angeles-based duo have an extensive track record producing prime-time broadcast and network programming, including the creation of MTV’s Pimp My Ride, which has been broadcast in 108 countries worldwide and spawned six

The Elements - Hollywood, CA, USA - MTV has announced that the upcoming season of Pimp My Ride will be the last for the network.

The final eight episodes of Pimp My Ride will air this Sunday (July 22) at 10:30 pm on MTV.

The hit show will be replaced with a new auto-makeover themed competition titled Trick It Out.

Trick It Out will premiere at 10:00 PM on Sunday as well, before the final eight episodes of Pimp My Ride air.

The episodes were previously aired during a June 9 marathon of Pimp My Ride.

The Pimp My Ride brand is still strong around the world, as it is aired on

WorthPlaying.com - Oakland, CA, USA - "Trilogy takes virtual worlds beyond basic 3D chat rooms, turning them into living, breathing worlds where people come together to share their entertainment passions," said Michael Pole, Chairman and CEO of Trilogy Studios. "We are pleased to be working with MTV Networks on the very successful launch of Virtual Pimp My Ride and we look forward to working with them in evolving the platform in the coming months, adding new features and functionality that provide for an even deeper level of engagement."

"MTV Networks' virtual worlds take the concept of community to the next level, compelling viewers to create their own