By ELIZABETH OLSON, New York Times - THERE are certain Bruce Willis  signatures — the bald head, the self-deprecating humor and the cockiness — and he brings them all to a new campaign for Sobieski vodka. Mr. Willis serves as the brand’s celebrity spokesman, and he owns a small percentage of the Polish vodka maker’s parent company.

In a series of “Bruce Has Ideas” commercials, which began appearing online this week, he makes it clear he has a stake in the company. At the same time, he pokes fun at himself, saying, in one ad, “No, I’m not just an action hero with rugged good looks and some

PR NewsChannel (press release) - Award-winning actor and Jenny Craig celebrity spokesperson Jason Alexander announced today in New York that he lost 30 pounds in 18 weeks* on the Jenny Craig Weight Management Program.   The award-winning actor, who has starred in television, theater and film, celebrates his weight loss in a surprise song-and-dance musical national spot for Jenny Craig.

Following in Jenny Craig spokesperson Valerie Bertinelli’s footsteps, Alexander dares to get into a bikini. “Throughout this campaign, Valerie has been taunting me to get into a bikini, or as she calls it, a ‘mankini’.  I thought, forget the mankini, if I lose the weight, let’s take

AHN | All Headline News - Los Angeles, CA, United States (AHN) - Culminating the weekend-long celebration of Oprah's O Magazine, the Best Friends Animal Society party brought out celebrities and their canine fans, celebrating their inclusion as one of the charities benefiting from Oprah's "Live Your Best Life" Walk on Sunday, May 9th. Among the stars who appeared were "Twilight" star Rachelle Lefevre, who is also the celebrity spokesperson for Best Friends' anti-puppy mill campaign, "Puppies Aren't Products." "House" star Lisa Edelstein and Maggie Q, of TV's upcoming "Nikita," were also on hand for

Merchant News - Jennifer Hudson, Weight Watchers’s most recent celebrity spokesperson, will lead the O, the Oprah Magazine Live Your Best Life Walk in New York City on 9 May. The Oscar-award winning actress, who recently dropped a significant amount of weight using the popular diet plan, will participate alongside thousands on the walk.

Proceeds from the Live Your Best Life Walk will be donated to ten unique charities. Oprah Winfrey, and longtime friend Gayle King, will also be in attendance at the walk, sponsored by Weight Watchers and Oprah’s popular magazine, O.

Ms Hudson announced back in April

Associated Content - Grammy winning country singer, Taylor Swift will be the newest celebrity spokesperson for cosmetic brand, CoverGirl. It was announced  by CoverGirl that
Taylor Swift would be the spokesperson for the new, but still untitled luxury collection by CoverGirl. The line will debut in January 2011.

Past Celebrity CoverGirls

Taylor Swift will join many other celebrity CoverGirls including actress Drew Barrymore, comedienne Ellen DeGeneres and singers Rihanna and Queen Latifah. According to CoverGirl General Manger, Vince Hudson, "Taylor Swift is a beautiful inspiration with effortless chic style, making her the perfect person to represent a new luxurious collection of products debuting on CoverGirl next

By Lynn Russo Whylly, allvoices - Italian clothing designer Canali prides itself on 76 years of success and a sense of style that is unmatched. So it was important to the company to find a spokesmodel that fit its distinguished image. They apparently found such a man in the New York Yankees pitcher Mariano RiveraMariano Rivera.

A quiet family man, married with three children, Rivera posed for several photos in March that Canali is using to launch its new collection of men’s business and casual dress clothes in the United States.

The company states on its website: “The decision to choose a sports star as testimonial for the

Online PR News - Online PR News – 11-March-2010 – Pompano Beach, Fla. – March 11, 2010 – Cash4Gold, the trusted industry leader in mail-in gold buying, has launched a new television campaign starring celebrity spokesman and three-time Grammy Award winner MC Hammer. It is Hammer’s first appearance in a Cash4Gold ad since the much talked-about 2009 Super Bowl ad featuring the rap icon and the late television legend Ed McMahon.

In the spot, a company representative reminds consumers that Cash4Gold is the original name in mail-in gold buying, and explains the various security measures in place to ensure a safe transaction. Chief among them

Online Casino News - One of America’s most controversial sports personalities, former NBA player Dennis Rodman, has reportedly signed a deal to serve as a celebrity spokesperson for Curacao-licensed OnlyPoker.com.

According to numerous reports, the 48-year-old former Chicago Bulls and Detroit Pistons player signed the sponsorship deal last week with the online poker site currently displaying a photo of Rodman featuring the caption ‘The Bad Boy Is Back’.
Rodman played in the NBA for 14 seasons beginning in 1986 and led the league in rebounds per game for a record seven consecutive years. He won five NBA championships and is listed on the Cake Poker Network

Soles4Souls,PR Newswie - Celebrities Create Their Own Videos to Motivate People to Raise Funds for New Shoes
NASHVILLE, Tenn. and LOS ANGELES, Dec. 22 /PRNewswire/ -- Kim Kardashian, model, businesswoman, style maven and reality star, teams up with 50Kshoes.com "Celebrity Charity Challenge" to benefit Soles4Souls, the international shoe charity dedicated to providing free footwear to those in desperate need.

"It is an amazing cause. You give money and they help needy people and people in poverty to get shoes," said Kim Kardashian. "For the price of a latte, you can give two pairs of shoes to people in need."

Donating is easy at www.50Kshoes.com. It

CareFair.com - While the public watches Jennifer Hudson’s meteoric rise, she is watching her weight. In fact she is sporting a new svelte figure these days as evidenced by numerous online photos. The Dreamgirls star has become the latest celebrity spokesperson for Weight Watchers.

Hudson was quoted online as saying of her success, “…with Weight Watchers, I am enjoying the weight loss because I’m doing it the right way–I feel empowered with what I’ve learned…” Hudson has also revealed in an interview that her healthy habits have inspired her fiancé David Otunga. She gave birth to a baby boy on August 10, 2009.

Phoenix Business Journal - Actor, producer and avid golfer Don Cheadle has joined Dixon Golf as its celebrity spokesman and will play with the Dixon Earth golf ball this weekend in the AT&T Pebble Beach National Pro-Am.

“Not only is he a great actor and artist, he is an avid golfer and a genuine person who truly wants to make a positive impact on the environment for future generations,” said William Carey, CEO of the Mesa-based company. “We are excited to work with Don and feel that he will have a positive impact on our eco-friendly initiatives.”

Cheadle, who is starring in “Iron Man 2,” set

CMR - Danica Patrick, Indy Driver and celebrity sponsor, is making her NASCAR debut today in the ARCA racing series at Daytona. Patrick will start 12th in the field. This will be her first appearance in what will surely be many appearances in NASCAR. Danica has only been running a few practice sessions so she will get her training “on the job” so to speak. Patrick talked of how friendly and helpful everyone has been around her. She got help in drafting from Juan Montoya, who also made the jump from INDY to NASCAR. Patrick said, “”I’ve never spoken to Juan before.

People Magazine - Proactiv Solution, the world’s best-selling pimple-fighting beauty regimen, probably also boasts the longest and most renowned list of celebrity spokespeople—especially with the just-announced additions of Katy Perry, Avril Lavigne and Jenna Fischer to their lineup. WWD reports that the trio of stars will join Proactiv’s famous pitchpeople — which already include Mandy Moore, Jennifer Love Hewitt, Julianne Hough — by touting the acne remedy with televised one-minute, two-minute, and 30-second commercials launching later this month. They’ll be compensated handsomely in return, as company exec Ben Van de Bunt confirms, “We are paying people consistently with what we have done in

BY Robert Dominguez, New York Daily News - He may not end up as thin as a Festivus pole, but former "Seinfeld" star Jason Alexander plans to drop a load of pounds as the new spokesman for weight-loss company Jenny Craig.

Alexander, who played the portly George Costanza on the hit 90s sitcom, decided to try the Jenny Craig program after watching himself in a recent "Curb Your Enthusiasm" episode — and hating what he saw.

"I looked at myself playing a character I started playing 20 years ago and yes, he had aged - but what was disturbing is that he was no longer in a body I cared

People Magazine - Being a Covergirl spokesperson has some serious perks, but none of them beats the opportunity to give back in a major way. As the latest addition to the makeup giant’s team, actress Dania Ramirez has already had the opportunity to travel to her native Dominican Republic to participate in the brand’s new CoverGirl Clean Makeup for Clean Water campaign and deliver a year’s supply of drinking water to villages in need, as part of the cosmetics company’s pledge to donate $500,000 to the Children’s Safe Drinking Water charity. “This program is especially important to me as I know firsthand that

PR-inside.com (press release) - Lancome's new figurehead JULIA ROBERTS is stunned she's still spokesmodel= material now she's a 42-year-old mother of three.
The Oscar winner is making her debut as the cosmetic giant's global amb= assador at Paris Fashion Week in France.
And she's thrilled she's still considered an icon.

Roberts tells Women's Wear Daily, =E2=80=9CIt=E2=80=99s kind of like ev= ery girl=E2=80=99s dream, really. To be 42 and have three kids and be a w= orking mom, it=E2=80=99s a great moment to be asked to do this and to be = able to do it. I think it says a lot about Lanc=C3=B4me and what they sta=

IT Jungle - New York,NY,USA - Comedian Jerry Seinfeld will reportedly accept $10 million in exchange for being Microsoft's next celebrity spokesman. The TV funnyman is expected to appear in ads with chairman Bill Gates pushing Windows Vista, and will be part of a larger $300 million campaign to combat Apple and its aggressive anti-Windows marketing. The question for Microsoft is: Can Seinfeld bring the 'Wow' back to Vista marketing?

The Wall Street Journal reported last week that Seinfeld will play a role in Microsoft's new "Windows, Not Walls" advertising campaign, which is slated to start next week. The campaign was put together by Crispin Porter +

Furniture Today - Greensboro, NC, USA - Case goods source Howard Miller is launching a product line licensed with Ty Pennington, home décor expert and host of ABC’s “Extreme Makeover: Home Edition.”

The High Point introduction, Howard Miller Home Storage Solutions by Ty Pennington, is a new direction for the company, said Phil Miller, chairman and CEO. The three groups in the line will take the occasional specialist into new product niches.

Lifestyle Storage has 13 offerings that incorporate function such as mp3 ports and speakers, a charging station, a concealed ironing board, a hair dryer, a hidden message center and a mudroom locker.

Personal Storage includes customizable storage options.

San Francisco Chronicle - CA, USA - Comedian Larry the Cable Guy has become the unlikely face of weight loss company NutriSystem.

The star, real name Dan Whitney, has lost 50 pounds using the NutriSystem program, and he is so pleased with the results he's decided to help promote the firm in a series of print and TV advertisements.

In a post on his Web site, the comic jokes, "Now I look just like Brad Pitt, only totally different."

The ads will be made public later this month.

E! Online - USA - Canceling a private plane on Sienna Miller just won't fly.

The Madrid-based casual clothing line Pepe Jeans, for which Miller serves as spokesmodel, filed suit in Manhattan court Thursday against a company operating chartered flights, claiming it failed to deliver the Brit It girl from London to New York for a make-or-break photo shoot.

The botched excursion went down on Oct. 7, when the Jet Set Private Air Service was expected to fly Miller and several members of her entourage from the U.K to a New Jersey airport.

Prior to the day, Pepe Jeans had already ponied up $160,000 for the private flight

ABC News - Cate Blanchett is used to costumes bordering on disguise on the big screen layers of thick white makeup for her star turn in the "Elizabeth" movies, or a wig and leather jacket for her portrayal of a young Bob Dylan in the upcoming "I'm Not There."

But it's still surprising to picture her serving breakfast at home wearing an actual mask. Donning a white cotton, full-face moisturizing cover akin to a soft hockey mask is part of her skin care ritual, says Blanchett, who has been hired as the U.S. face of SK-II, a high-end skin care line from Procter &

AHN - USA - Starting this September former "Saturday Night Live" cast member Molly Shannon will be this year's spokesperson for Life Insurance Awareness Month, an industry wide campaign coordinated by the nonprofit LIFE Foundation.

Shannon plans on sharing her story about when at the age of four, she was in a car accident that took the lives of her 33-year-old mother, her cousin and younger sister and badly injured her father who could not work for several years. Today Shannon believes life insurance is a necessity for people to help alleviate the financial struggles that can face families in times of tragedy.

Quoted in a

Business Wire (press release) - San Francisco, CA, USA - American Textile Company, a leading manufacturer of bedding products, has entered into an agreement with Jane Seymour and The Sommerset Group Inc. to produce a basic bedding line for Jane Seymour Home. American Textile Company’s Jane Seymour Home Collection will debut at this year’s Home Textile Market in New York City, held August 6 – 11, 2007.

“We are thrilled to debut this dramatic new product line,” said Jack Ouellette, president and CEO of American Textile Company. “The Jane Seymour Home Collection represents elegance and luxury at a sensible price — a great addition to our collection of bedding basics.”

The Jane