Bizjournals.com - Charlotte, NC, USA - Nike Inc. on Friday launched its multi-platform campaign, "ATHLETE," featuring world-class athletes Mia Hamm, Gabby Reece, Picabo Street and Serena Williams, among others, demanding that female athletes everywhere be respected and judged on their athletic abilities.

After speaking with young female athletes across the United States, Nike found they still feel "unequal" when it comes to being respected in sports.

"I am an athlete," Mia Hamm defiantly states before streetballer Alvina Carroll closes the spot saying ... "It's not a girl thing. It's not a boy thing. It's a skills thing."

"Female does not equal 'less than,' and women in sport need to

HostingTech.com - Leawood, KS, USA - Web hosting domain registrar, GoDaddy, has scheduled two special appearances for the company's Go Daddy Girl spokeswomen, to target California race fans in Sonoma.

WWEWomen's Champion Candice Michelle, will show support for her fellow Go Daddy Girl Danica Patrick, who races in Sunday's Motorola Indy 300. Friday, Ms. Michelle will sign autographs and pose for photos with fans at the racetrack. Sunday, Ms. Patrick will try to become the first woman ever to win an IndyCar Series race.

Ms. Patrick remarked, ''I've been racing with the front of the pack and finishing stronger and stronger this season. I want to put on

Blogging Stocks - USA - After reporting a disappointing decline in second-quarter earnings and sales last week, Macy's (NYSE: M) is pulling out the big guns. Donald Trump and Martha Stewart are just two among a coterie of celebrities being employed in the department-store company's $100 million advertising blitz.

New television spots for Macy's - one of which will debut on September's Emmy-Award broadcast - will also feature R&B singer Usher, Tim Gunn from Project Runway, chef Emeril Lagasse, and hip-hop mogul Sean "Puff Daddy" "P. Diddy" "Diddy" Combs.

Also on the roster as a celebrity endorser for the Cincinnati-based retailer is Jessica Simpson. Seems like a

Spinner - New York, NY, USA - Queen Latifah is a woman of many crowns: Grammy-winning rapper, Ocscar-nominated actress and celebrity spokesperson, among them. The hip-hop icon is adding yet another: jazz diva. To that end, Latifah -- born Dana Owens -- will launch a U.S. tour in support of her Sept. 25-due jazz album, 'Trav'lin' Light,' on Sept. 29 in Dallas, Texas. The hefty 34-date jaunt wraps just before Thanksgiving on Nov. 20, in Palm Desert, Calif.

'Trav'lin' Light' -- the followup to 2004's Grammy-nominated 'The Dana Owens Album' -- finds the Queen offering up her sultry take on classic tunes and hidden gems by jazz legends

Associated Content - Denver, CO, USA - This November 4th New York City long distance runners will again be taking to their city's streets to compete in the 2007 New York City Marathon, sponsored by financial services giant ING.

Along with many other celebrities running the race will be retired professional hockey legend Mike Richter. Richter's goal is to complete the marathon and promote ING's charitable ambition of fighting childhood obesity through encouraging New York kids to stay active and exercise regularly. During the world-renowned race, Richter will be ING's celebrity spokesman for their philanthropic project named "Run for Something Better", which sponsors free running programs in the

AHN - USA - Beyonce Knowles is American Express' latest celebrity spokesperson. The singer-and-actress, who filmed a commercial for the credit card company in New York this week, will be promoting American Express gold and platinum cards.

Beyonce follows in the footsteps of Hollywood stars Kate Winslet, Robert DeNiro and Ellen DeGeneres and golf superstar Tiger Woods who were all previously American Express spokespeople.

A source told America's OK! magazine: "Beyonce is a role model for so many young people."

"She has tremendous cross-over appeal the same way Tiger does. She's an inspiration for lots of people. She's a great fit for American Express."

Last week, Beyonce gave