Bizjournals.com - Charlotte, NC, USA - Nike Inc. on Friday launched its multi-platform campaign, "ATHLETE," featuring world-class athletes Mia Hamm, Gabby Reece, Picabo Street and Serena Williams, among others, demanding that female athletes everywhere be respected and judged on their athletic abilities.

After speaking with young female athletes across the United States, Nike found they still feel "unequal" when it comes to being respected in sports.

"I am an athlete," Mia Hamm defiantly states before streetballer Alvina Carroll closes the spot saying ... "It's not a girl thing. It's not a boy thing. It's a skills thing."

"Female does not equal 'less than,' and women in sport need to

HostingTech.com - Leawood, KS, USA - Web hosting domain registrar, GoDaddy, has scheduled two special appearances for the company's Go Daddy Girl spokeswomen, to target California race fans in Sonoma.

WWEWomen's Champion Candice Michelle, will show support for her fellow Go Daddy Girl Danica Patrick, who races in Sunday's Motorola Indy 300. Friday, Ms. Michelle will sign autographs and pose for photos with fans at the racetrack. Sunday, Ms. Patrick will try to become the first woman ever to win an IndyCar Series race.

Ms. Patrick remarked, ''I've been racing with the front of the pack and finishing stronger and stronger this season. I want to put on

Blogging Stocks - USA - After reporting a disappointing decline in second-quarter earnings and sales last week, Macy's (NYSE: M) is pulling out the big guns. Donald Trump and Martha Stewart are just two among a coterie of celebrities being employed in the department-store company's $100 million advertising blitz.

New television spots for Macy's - one of which will debut on September's Emmy-Award broadcast - will also feature R&B singer Usher, Tim Gunn from Project Runway, chef Emeril Lagasse, and hip-hop mogul Sean "Puff Daddy" "P. Diddy" "Diddy" Combs.

Also on the roster as a celebrity endorser for the Cincinnati-based retailer is Jessica Simpson. Seems like a

Spinner - New York, NY, USA - Queen Latifah is a woman of many crowns: Grammy-winning rapper, Ocscar-nominated actress and celebrity spokesperson, among them. The hip-hop icon is adding yet another: jazz diva. To that end, Latifah -- born Dana Owens -- will launch a U.S. tour in support of her Sept. 25-due jazz album, 'Trav'lin' Light,' on Sept. 29 in Dallas, Texas. The hefty 34-date jaunt wraps just before Thanksgiving on Nov. 20, in Palm Desert, Calif.

'Trav'lin' Light' -- the followup to 2004's Grammy-nominated 'The Dana Owens Album' -- finds the Queen offering up her sultry take on classic tunes and hidden gems by jazz legends

Associated Content - Denver, CO, USA - This November 4th New York City long distance runners will again be taking to their city's streets to compete in the 2007 New York City Marathon, sponsored by financial services giant ING.

Along with many other celebrities running the race will be retired professional hockey legend Mike Richter. Richter's goal is to complete the marathon and promote ING's charitable ambition of fighting childhood obesity through encouraging New York kids to stay active and exercise regularly. During the world-renowned race, Richter will be ING's celebrity spokesman for their philanthropic project named "Run for Something Better", which sponsors free running programs in the

AHN - USA - Beyonce Knowles is American Express' latest celebrity spokesperson. The singer-and-actress, who filmed a commercial for the credit card company in New York this week, will be promoting American Express gold and platinum cards.

Beyonce follows in the footsteps of Hollywood stars Kate Winslet, Robert DeNiro and Ellen DeGeneres and golf superstar Tiger Woods who were all previously American Express spokespeople.

A source told America's OK! magazine: "Beyonce is a role model for so many young people."

"She has tremendous cross-over appeal the same way Tiger does. She's an inspiration for lots of people. She's a great fit for American Express."

Last week, Beyonce gave

PR Web (press release) - Ferndale, WA, USA - Companies that market edible film strips that deliver active drug ingredients are seeing their products become very popular with consumers. From cough suppressants to nutritional supplements, edible thin film strips provide swift, accurate dosing, portability, convenience, and there's no need for water. So, it's no wonder that Healthsport Inc., a publicly traded company (OTCBB: HSPO) that develops and markets edible film strip nutritional supplements and over-the-counter drugs, and a subsidiary of Schering-Plough, a global science-based health care company with leading prescription and consumer products, have joined forces to market and distribute Healthsports' Suppress Cough Strip products throughout 35 Central, South

Elites TV - Dickinson, TX, USA - Procter & Gamble's (P&G) Swiffer brand is teaming up with Jane Buckingham, noted author and host of the Style Network's hit show, "Modern Girls Guide to Life," to help women learn how to entertain with ease and get their home ready for guests. This multi- faceted partnership offers consumers special events, tips, recipes and sweepstakes that focus on achieving and maintaining a clean home for at-home entertaining.

"Today's modern girl is multi-tasking to the hilt and it's helpful to use products like Swiffer that will give your home not only a better clean than traditional methods, but also save you from

Video Business (subscription) - Los Angeles, CA, USA - Houston-based children’s sports production company Team Baby Entertainment signed ESPN’s popular College GameDay show star Lee Corso as spokesman for the company’s NCAA-themed DVDs.

Corso is slated to make appearances on behalf of Team Baby and narrate several of the company’s NCAA releases. The first two titles featuring Corso, Baby Buckeye (Ohio State) and Baby Nittany Lion (Penn State), will be issued on Aug. 21.

Over the past year, Team Baby has released eight new NCAA titles, including Baby Irish, Baby Longhorn, Baby Cornhusker and Baby Gator.

High-Def DVD Digest - Los Angeles, CA, USA - Shifting its Blu-ray marketing machine into high gear, Sony Electronics is enlisting NASCAR racing's biggest star for a new high-def ad blitz.

Late last week, primary Blu-ray backer Sony announced that it had signed Dale Earnhardt, Jr., considered today's most popular and recognizable NASCAR driver (and, of course, son of racing legend Dale Earnhardt, Sr.) to serve as the company's spokesperson in a new marketing campaign touting its high-def products.

The campaign will feature Earnhardt in ad spots across multiple media, hawking a variety of Sony high-def offerings, including Blu-ray players, HDTV sets and the PlayStation 3.

Though he's perhaps as well-known for

Market Wire (press release) - USA - In the news release, "Remington Teams With Styling Guru Richard Marin to Refine Fall Fashion, One Hair at a Time," issued earlier today by Remington (NYSE: SPC), we are advised by the company that the first sentence under the header "Back To School Means Less Time for Mom Too..." should read "Having styled many famous moms from the likes of Cindy Crawford to Jodie Foster, Marin assures that having children shouldn't mean having to sacrifice style." rather than "Having styled many famous moms from the likes of Cindy Crawford to Catherine Zeta-Jones, Marin assures that having children shouldn't mean having

Business Wire (press release) - San Francisco, CA, USA - Remington, a leading innovator in hair styling products, is proud to announce its new partnership with Richard Marin, hairstylist to the stars.

Friend and personal stylist to Remington spokesperson and supermodel Cindy Crawford, Marin will help educate women on the benefits and usage of Remington’s large portfolio of hair styling tools, including the top selling straightener, Remington Wet 2 Straight™. He will create tips and trends for consumers, talk about ways to maintain healthy tresses and ultimately use his styling expertise to teach women how to have a professionally styled look everyday for less by using Remington products.

“Cindy introduced us to

Elites TV - Dickinson, TX, USA - Medifast, Inc. (NYSE:MED) announced today that Kristy Swanson is on the Medifast program and will represent Medifast as a new spokesperson. Swanson recently won ABC Television's Skating with Celebrities competition and has also appeared on NBC's Law & Order: Criminal Intent. She is likely best known to fans as Buffy from the 20th Century Fox movie, Buffy the Vampire Slayer.

Swanson is a new mom who wants to lose about thirty to thirty-five pounds. She chose Medifast because she was looking for a fast and healthy way to help lose the baby weight. Kristy will be on the popular Medifast 5

By Barry Janoff - NEW YORK -- HearUSA, which provides hearing care to patients primarily through its company-owned hearing care centers, has signed a two-year deal with Don Shula, former head coach of the Miami Dolphins and a member of the NFL’s Hall of Fame. Financial terms were not disclosed.

Shula will appear in a TV spot and print; the TV ads are being shot this week. Support will include Internet, POP and personal appearances. The effort is being handled by HearUSA’s in-house marketing division, in conjunction with On The Ball Marketing, Plantation, Fla.