Variety - Los Angeles, CA, USA - In episode one, "Meet the Billionaire," which originally aired Jan. 8, 2004, eight-member teams Versacorp and Protege went head to ambitious, young, entrepreneurial head on the streets of Manhattan in a quest to see which could generate the most cash selling lemonade.

It was just lemonade -- neither Sunkist nor Countrytime nor any other citrus beverage company, had anything to do with it. And 18.5 million viewers -- the seventh most for any series that week -- drank up this dignity-defying spectacle, as 31-year-old venture capitalist David Gould became the first contestant on NBC's "The Apprentice" to get fired by Donald

Furniture Today - Greensboro, NC, USA - Case goods source Howard Miller is launching a product line licensed with Ty Pennington, home décor expert and host of ABC’s “Extreme Makeover: Home Edition.”

The High Point introduction, Howard Miller Home Storage Solutions by Ty Pennington, is a new direction for the company, said Phil Miller, chairman and CEO. The three groups in the line will take the occasional specialist into new product niches.

Lifestyle Storage has 13 offerings that incorporate function such as mp3 ports and speakers, a charging station, a concealed ironing board, a hair dryer, a hidden message center and a mudroom locker.

Personal Storage includes customizable storage options.

Sustainable is Good - Providence, RI, USA - Martha Stewart's cookware collection at Macy's has added a line of GreenPan cookware.  The GreenPan cookware was previously only available in the US through the home shopping network HSN.

GreenPan is a new type of non-stick cookware that uses a ceramic-based nano nonstick surface called Thermolon instead of the plastic synthetics commonly used to create the non-stick cooking surface.  The manufacturer claims GreenPan is a more environmentally friendly form of non-stick cookware.

See our previous coverage of GreenPan.

CNNMoney.com (press release) - USA - Just in time for tonight's first performance by the Top 12 contestants, AT&T Inc. announced today the launch of American Idol Framerz, an AT&T exclusive application designed to bring customers a snap closer to the Idol experience. With American Idol Framerz, AT&T customers can frame their favorite pictures within an "American Idol" setting and receive the finished product on their phone in a multimedia message (MMS).

American Idol Framerz by AT&T has a frame for each of the Top 12 contestants, as well as other Idol-branded images, allowing users to place their photo in their favorite Idol setting. And if their

Broadcasting & Cable - New York, NY, USA - Bravo unveiled their big sponsors for the new season of Top Chef, set to debut March 12, and there are some interesting choices. On Top Chef, more so than on other programs, sponsors are integrated into the show itself, usually in the form of challenges, or forcing the chef to use their appliances, etc…

Knowing that made me a bit queasy when I saw that this year they included Clorox, Toyota and Verizon, as well as Michelob (the only one that seems a natural fit, even though their beer is, how can I put it, sub-par).

How, after all, can you fit

Television Week - Detroit, MI, USA - Clorox, Toyota and Verizon are the official sponsors of the fourth season of Bravo’s “Top Chef,” the network said Tuesday.

Michelob beer will be an online sponsor of the show this season.

The deals provide brand exposure through in-show product integration as well as on-air or online presence.

Clorox brands Glad, Kingsford, Hidden Valley and KC Masterpiece will sponsor MealsTogether.com, which features exclusive “Top Chef” videos, an interactive game and content from two of last year’s contestants.

Toyota Highlanders are used as transportation for the chefs, and the season’s winner will receive a new Toyota Corolla.

Verizon Wireless subscribers will be able to view mobisodes

Primenewswire (press release) - Los Angeles, CA, USA - Hong Kong based Artificial Life, Inc. (OTCBB:ALIF) (www.artificial-life.com), a leading provider of award-winning 3G mobile technology and applications, today announced the launch of the America's Next Top Model(tm) Cycle 10 mobile game on Artificial Life's m-commerce portal (http://www.botme.com). The game will soon be available on-deck and off-deck via telecom operators, resellers and distributors around the globe.

In this exciting 4th installment by Artificial Life of the America's Next Top Model(tm) mobile game series, the player takes on the role of a backstage manager for a fashion show, coaching the models on how to rock the fashion world. The player must prepare

The Emory Wheel - USA - Monday night’s “O’Reilly Factor” featured a video clip of 50 Cent in a brief in-car interview. When asked why he endorses Sen. Hillary Clinton, he replies: “I think she’ll do a good job.”

The clip cuts to the end of the interview, and as the reporter steps out of the car and thanks “Mr. Cent” for the ride, 50 Cent adds: “I’m not sure America’s ready to have a black president. I think they might kill him.”

Although their endorsements stem from various reasons and issues, dozens of celebrities — from A-listers to D-listers — have publicly announced support for candidates for

Pittsburgh Post Gazette - Pittsburgh, PA, USA - When the team at Meow Mix decided a few years ago to help felines cope with an embarrassing problem -- hair balls -- they could have done a serious ad featuring a veterinarian in a white coat. Instead, they used a cat who got choked up while singing the signature jingle, "Meow, meow, meow, meow ...."

This brand just can't play it straight.

Del Monte Foods Co., which bought the cat food line last year for $705 million, is trying to prove that it understands -- and respects -- the brand's personality, but that the company can bring a little something to

Bizjournals.com - Charlotte, NC, USA - Nike Inc. on Friday launched its multi-platform campaign, "ATHLETE," featuring world-class athletes Mia Hamm, Gabby Reece, Picabo Street and Serena Williams, among others, demanding that female athletes everywhere be respected and judged on their athletic abilities.

After speaking with young female athletes across the United States, Nike found they still feel "unequal" when it comes to being respected in sports.

"I am an athlete," Mia Hamm defiantly states before streetballer Alvina Carroll closes the spot saying ... "It's not a girl thing. It's not a boy thing. It's a skills thing."

"Female does not equal 'less than,' and women in sport need to

HostingTech.com - Leawood, KS, USA - Web hosting domain registrar, GoDaddy, has scheduled two special appearances for the company's Go Daddy Girl spokeswomen, to target California race fans in Sonoma.

WWEWomen's Champion Candice Michelle, will show support for her fellow Go Daddy Girl Danica Patrick, who races in Sunday's Motorola Indy 300. Friday, Ms. Michelle will sign autographs and pose for photos with fans at the racetrack. Sunday, Ms. Patrick will try to become the first woman ever to win an IndyCar Series race.

Ms. Patrick remarked, ''I've been racing with the front of the pack and finishing stronger and stronger this season. I want to put on