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COMEDY CENTRAL(R) Signs Deal With Comedian Russell Brand for a One-Hour Stand-Up Special
MarketWatch - USA - Fresh off his hugely successful performance as the host of the 2008 MTV Video Music Awards, COMEDY CENTRAL has signed charismatic and controversial comedian Russell Brand to shoot a one-hour stand-up special, it was announced today by Elizabeth Porter, senior vice president, specials and talent, COMEDY CENTRAL. The special will feature Brand and an eclectic roster of special guests and will tape in November in New York City, airing in 2009.

"Russell Brand's comedy is a perfect match for our audience. He's a fresh new face with a rock-star aura and a unique and unpredictable act that pushes the envelope of
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Celebrities : Russell Brand
Categories : Celebrity Marketing News, Celebrity News
Posted 10/1/2008 12:10:47 PM | Permalink
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Elizabeth Banks: Fall's First Lady
Entertainment Weekly - USA - Elizabeth Banks is about to have a movie-star moment. She's just come from the world premiere of Kevin Smith's Zack and Miri Make a Porno at the Toronto Film Festival, arriving at the Four Seasons in a sleek Prada dress with an SUV-size entourage in tow. The maitre d' at the hotel's chic lounge has swiftly grouped a collection of tables in one corner for her crew. Just as Banks settles in, a stranger approaches with that unmistakable look of omigod-I'm-about-to-talk-to-a-celebrity anticipation. He leans over and asks, ''Excuse me, are you Chelsea Handler?'' Whoops. Banks smiles, apparently loving that she's
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Celebrities : Elizabeth Banks
Categories : Actor News, Celebrity Marketing News, Celebrity News
Posted 9/20/2008 12:09:08 AM | Permalink
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Food Network celebrity Alton Brown dissects the topic of sustainability
Contra Costa Times - Walnut Creek,CA,USA - FOR ALTON BROWN, it all started with a chicken. At a family meal in a New York City restaurant, his then-5-year-old daughter ordered the half roast chicken.

"When it arrived, she looked at the chicken, then looked up at me and said 'Chicken is chicken.' She was just now putting this together," the Food Network personality recalls. "I thought, 'Oh, (expletive). What's gonna happen now?'" Brown explained to his daughter that someone had raised the chicken and killed it so that she could eat it.
Alton Brown
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Celebrities : Alton Brown
Photo Credit : PR Photos
Categories : Celebrity Marketing News, Celebrity News, Celebrity Chef News
Posted 9/9/2008 12:09:50 PM | Permalink
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Stephen Colbert’s DNA heads toward final frontier
Christian Science Monitor - Boston,MA,USA - Stephen Colbert will soon be doom-proof. As of October, no plague, nor global-warming disaster, nor Earth-ending asteroid can wipe away the comedian’s existence. His DNA will journey to the International Space Station next month as part of a human-race insurance program/video-game marketing scheme.

Richard Garriott, the man behind the influential Ultima game series, will deliver an “Immortality Drive” to the station with images of humanity’s greatest accomplishments – as voted on by the public – and the digitized genes of celebrities and some run-of-the-mill gamers.

“I am thrilled to have my DNA shot into space, as this brings me one step closer
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Celebrities : Stephen Colbert
Categories : Actor, Comedian, Television Personality News, Celebrity Marketing News, Celebrity News
Posted 9/8/2008 12:09:34 AM | Permalink
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Britney sweeps at otherwise tame VMAs
The Associated Press - - LOS ANGELES (AP) — It took a year, but Britney Spears got the comeback she was seeking from the MTV Video Music Awards — and she didn't even have to sing or dance.

Spears nabbed three VMAs, including video of the year, erasing last year's career-low performance. Her first Moonman trophies came during a 25th anniversary show that otherwise lacked a defining moment, with most of the zaniness coming from host Russell Brand.

"Wow, thank you, I'm in shock right now. I was not expecting this," Spears, looking spectacular in a shimmering silver dress, said as she accepted her third trophy of
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Celebrities : Britney Spears
Categories : Musician News, Celebrity Marketing News, Celebrity News
Posted 9/7/2008 12:09:17 AM | Permalink
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Michael Phelps Needs More Than Gold Medals To Become A Marketing Success
AHN - USA - Anne Lu - Celebrity News Service News Writer
Beijing, China (CNS) - Sure, he is the star of the show now, but will Michael Phelps still be famous after this ends? Experts think his marketability is as fleeting as the Olympics itself.

Phelps conquered the Olympics with numerous gold medals, making him the most decorated Olympian ever to hit the 2008 Beijing Summer Olympics. While he is undoubtedly a big Olympic star now, he may still not be lucrative enough to swim on the sports marketing pool.

Marketing experts doubt that the 23-year-old power swimmer can hold the public's interest longer than the
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Celebrities : Michael Phelps
Categories : Celebrity Marketing News, Celebrity News, Celebrity Endorsement News, Athlete News
Posted 8/18/2008 07:08:39 AM | Permalink
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Marketing Experts Think Michael Phelps' Popularity May Not Extend Beyond The Olympics Season
AHN - USA - Anne Lu - Celebrity News Service News Writer
Beijing, China (CNS) - Sure, he is the star of the show now, but would Michael Phelps still be famous after this ends? Experts think his marketability is as fleeting as the Olympics itself.

Phelps conquered the Olympics with numerous gold medals, making him the most decorated Olympian ever to hit the 2008 Beijing Summer Olympics. While he is undoubtedly a big Olympic star now, he may still not be lucrative enough to swim in the sports marketing pool.

Marketing experts doubt that the 23-year-old power swimmer can hold the public's interest longer than the
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Celebrities : Michael Phelps
Categories : Celebrity Marketing News, Celebrity News, Celebrity Endorsement News, Athlete News
Posted 8/18/2008 03:08:18 AM | Permalink
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Guitar Hero Aerosmith at Hard Rock Cafe
Phoenix New Times, AZ - Surrounded by autographed guitars and gold records, twelve aspiring rock legends took up their plastic axes in Hard Rock Cafe to compete in the Guitar Hero: Aerosmith Rocks the Hard Rock contest. With a chance to fly to Boston and meet Aerosmith lead singer Steven Tyler (not to mention scoring his Red Wing Motorcycle) on the line, these video game virtuosos tried to out-rock the competition in the newest version of the popular rhythm-based video game.

Guitar Hero debuted in November of 2005, introducing the concept of musical instrument-shaped peripherals to the home console market. Since then Guitar Hero has had
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Celebrities : Aerosmith
Photo Credit : PR Photos
Categories : Musician News, Celebrity Marketing News, Celebrity Endorsement News
Posted 8/11/2008 10:08:56 AM | Permalink
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Oprah’s Brand Under Attack
NewsMax.com - West Palm Beach, FL, USA - Oprah Winfrey’s “brand” is still strong enough to give a huge boost to any book or other product she endorses, but Oprah “has taken some notable dings lately, largely of her own making,” Ad Age magazine observes.

Oprah’s endorsement of Barack Obama for president raised her “unfavorable” ratings, allowing her to be overtaken by daytime talk show rival Ellen DeGeneres as the most popular celebrity in the U.S. in a Harris Interactive poll, Ad Age reports.

A Gallup poll conducted shortly after Oprah announced her backing of Obama found that her “favorable” rating fell by 8 percentage points, to 66 percent from
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Celebrities : Oprah Winfrey
Categories : TV Personalities, Celebrity Marketing News, Celebrity Appearances, Celebrity News
Posted 6/10/2008 04:06:38 AM | Permalink
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Town & Country Boosts Iron Chef, Rachael Ray
Home Textiles Today - New York, NY, USA - Town & Country Living is cooking up some new kitchen textiles and table linens with licensing partner Food Network, with the launch of the Iron Chef America collection and the expansion of the Rachael Ray collection.

The Iron Chef America collection, based on the cable network’s primetime program series set stadium style, comprises oven mitts, potholders, grippers, kitchen towels, aprons and other accessory pieces.

Town & Country said each item “has something special about it” intended to make cooking for the user easier, faster or more fun.

The line is scheduled to ship this summer.

The Rachael Ray collection is being spiced up with
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Celebrities : Rachael Ray
Categories : Iron Chef, Celebrity Marketing News
Posted 6/2/2008 12:06:56 PM | Permalink
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'Sex and the City' star to launch clothing line at Belk
Atlanta Journal Constitution - GA, USA - It simply wasn't enough for the ladies from "Sex and the City" to have the top-grossing movie this past weekend. Now, yet another "SATC" alum has her sights set on making it big in fashion.

Belk department store announced Monday that actress Kristin Davis, who portrayed Charlotte York in the HBO series, will launch an exclusive, self-titled brand of clothing at the store this fall.

The North Carolina-based retailer will sell Kristin Davis apparel, sleepwear, handbags and more at 125 stores and online at Belk.com. The line has been described as a modern, feminine take on merchandise such as dresses, knits and
Kristin Davis
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Celebrities : Kristin Davis
Photo Credit : PR Photos
Categories : Actor News, Celebrity Marketing News, Celebrity News, Celebrity Endorsement News
Posted 6/2/2008 12:06:58 AM | Permalink
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Brand Bethany keeps teen surfer, family busy
Bethany Hamilton
Honolulu Advertiser - Honolulu, HI, USA - Bethany Hamilton's comeback story has given rise to a cottage industry of books, films, product endorsements and speaking engagements.

Each member of her family, her brother's girlfriend and a close family friend are involved in the enterprises.

One of her most successful efforts was her biography, "Soul Surfer: A True Story of Faith, Family, and Fighting to Get Back on the Board," which sold 360,000 hardback and 450,000 paperback copies.

She also has a book of advice for girls, "Ask Bethany: FAQs on Surfing, Faith and Friends," which evolved out of the deluge of e-mails that Bethany didn't have time to answer one-by-one.

Other
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Celebrities : Bethany Hamilton
Photo Credit : PR Photos
Categories : Celebrity Marketing News, Speakers News
Posted 6/1/2008 12:06:26 AM | Permalink
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'Apprentice' pioneers integrated ads
Variety - Los Angeles, CA, USA - In episode one, "Meet the Billionaire," which originally aired Jan. 8, 2004, eight-member teams Versacorp and Protege went head to ambitious, young, entrepreneurial head on the streets of Manhattan in a quest to see which could generate the most cash selling lemonade.

It was just lemonade -- neither Sunkist nor Countrytime nor any other citrus beverage company, had anything to do with it. And 18.5 million viewers -- the seventh most for any series that week -- drank up this dignity-defying spectacle, as 31-year-old venture capitalist David Gould became the first contestant on NBC's "The Apprentice" to get fired by Donald
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Categories : The Apprentice, Celebrity Marketing News, Celebrity Advertising News
Posted 3/19/2008 03:03:20 AM | Permalink
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Howard Miller launching Ty Pennington storage line
Ty Pennington
Furniture Today - Greensboro, NC, USA - Case goods source Howard Miller is launching a product line licensed with Ty Pennington, home décor expert and host of ABC’s “Extreme Makeover: Home Edition.”

The High Point introduction, Howard Miller Home Storage Solutions by Ty Pennington, is a new direction for the company, said Phil Miller, chairman and CEO. The three groups in the line will take the occasional specialist into new product niches.

Lifestyle Storage has 13 offerings that incorporate function such as mp3 ports and speakers, a charging station, a concealed ironing board, a hair dryer, a hidden message center and a mudroom locker.

Personal Storage includes customizable storage options.
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Celebrities : Ty Pennington
Photo Credit : PR Photos
Categories : lifestyle news, Celebrity Marketing News, Celebrity Spokesperson News
Posted 3/14/2008 07:03:09 AM | Permalink
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Martha Stewart GreenPan
Sustainable is Good - Providence, RI, USA - Martha Stewart's cookware collection at Macy's has added a line of GreenPan cookware.  The GreenPan cookware was previously only available in the US through the home shopping network HSN.

GreenPan is a new type of non-stick cookware that uses a ceramic-based nano nonstick surface called Thermolon instead of the plastic synthetics commonly used to create the non-stick cooking surface.  The manufacturer claims GreenPan is a more environmentally friendly form of non-stick cookware.

See our previous coverage of GreenPan.
Martha Stewart
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Celebrities : Martha Stewart
Photo Credit : PR Photos
Categories : Celebrity Marketing News, Celebrity Causes
Posted 3/14/2008 12:03:02 AM | Permalink
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AT&T Launches 'American Idol' Framerz, Allowing Customers to Idolize Their Favorite Pictures
CNNMoney.com (press release) - USA - Just in time for tonight's first performance by the Top 12 contestants, AT&T Inc. announced today the launch of American Idol Framerz, an AT&T exclusive application designed to bring customers a snap closer to the Idol experience. With American Idol Framerz, AT&T customers can frame their favorite pictures within an "American Idol" setting and receive the finished product on their phone in a multimedia message (MMS).

American Idol Framerz by AT&T has a frame for each of the Top 12 contestants, as well as other Idol-branded images, allowing users to place their photo in their favorite Idol setting. And if their
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Categories : American Idol, Celebrity Marketing News, Celebrity Advertising News
Posted 3/11/2008 09:03:54 AM | Permalink
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'Top Chef' Sponsors: Bleach, SUVs, Cell Phones and Beer
Broadcasting & Cable - New York, NY, USA - Bravo unveiled their big sponsors for the new season of Top Chef, set to debut March 12, and there are some interesting choices. On Top Chef, more so than on other programs, sponsors are integrated into the show itself, usually in the form of challenges, or forcing the chef to use their appliances, etc…

Knowing that made me a bit queasy when I saw that this year they included Clorox, Toyota and Verizon, as well as Michelob (the only one that seems a natural fit, even though their beer is, how can I put it, sub-par).

How, after all, can you fit
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Categories : Top Chef, Celebrity Marketing News
Posted 3/5/2008 12:03:26 AM | Permalink
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‘Top Chef’ Lines Up On-Air, Online Sponsors
Television Week - Detroit, MI, USA - Clorox, Toyota and Verizon are the official sponsors of the fourth season of Bravo’s “Top Chef,” the network said Tuesday.

Michelob beer will be an online sponsor of the show this season.

The deals provide brand exposure through in-show product integration as well as on-air or online presence.

Clorox brands Glad, Kingsford, Hidden Valley and KC Masterpiece will sponsor MealsTogether.com, which features exclusive “Top Chef” videos, an interactive game and content from two of last year’s contestants.

Toyota Highlanders are used as transportation for the chefs, and the season’s winner will receive a new Toyota Corolla.

Verizon Wireless subscribers will be able to view mobisodes
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Categories : Top Chef, Celebrity Marketing News, Celebrity Advertising News
Posted 3/4/2008 11:03:56 AM | Permalink
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Artificial Life, Inc. Launches America's Next Top Model 10 Mobile Game
Primenewswire (press release) - Los Angeles, CA, USA - Hong Kong based Artificial Life, Inc. (OTCBB:ALIF) (www.artificial-life.com), a leading provider of award-winning 3G mobile technology and applications, today announced the launch of the America's Next Top Model(tm) Cycle 10 mobile game on Artificial Life's m-commerce portal (http://www.botme.com). The game will soon be available on-deck and off-deck via telecom operators, resellers and distributors around the globe.

In this exciting 4th installment by Artificial Life of the America's Next Top Model(tm) mobile game series, the player takes on the role of a backstage manager for a fashion show, coaching the models on how to rock the fashion world. The player must prepare
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Categories : America's Next Top Model, Celebrity Marketing News
Posted 2/21/2008 12:02:38 AM | Permalink
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A Star-Studded Super Tuesday
The Emory Wheel - USA - Monday night’s “O’Reilly Factor” featured a video clip of 50 Cent in a brief in-car interview. When asked why he endorses Sen. Hillary Clinton, he replies: “I think she’ll do a good job.”

The clip cuts to the end of the interview, and as the reporter steps out of the car and thanks “Mr. Cent” for the ride, 50 Cent adds: “I’m not sure America’s ready to have a black president. I think they might kill him.”

Although their endorsements stem from various reasons and issues, dozens of celebrities — from A-listers to D-listers — have publicly announced support for candidates for
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Categories : Celebrity Marketing News, Celebrity Endorsement News
Posted 2/8/2008 12:02:52 AM | Permalink
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Antony Worrall Thompson launches Mark Wilkinson Furniture in Dubai
AME Info - Celebrity Chef and television personality, Antony Worrall Thompson officially launched Mark Wilkinson Furniture in Dubai with a cookery demonstration in one of the famous kitchens at the Mark Wilkinson Showroom on Sheikh Zayed Road on 30th October 2007.

Mark Wilkinson Furniture, is widely recognized as the best kitchen furniture in the world, with a long list of celebrity clients including celebrity Chefs Antony Worrall Thompson and Gary Rhodes.

As well as many famous Chefs, the celebrity list is extensive and includes royalty, actors, musicians & sports stars. The Mark Wilkinson Furniture experience is presently enjoyed by Joan Collins, Susan Hampshire, Bob Hoskins,
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Celebrities : Antony Worrall Thompson
Categories : Celebrity Marketing News, Celebrity Advertising News, Celebrity Chef News
Posted 10/31/2007 04:10:01 PM | Permalink
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Blanchett New Face of P&G Skin Care Line
Cate Blanchett
ABC News - Cate Blanchett is used to costumes bordering on disguise on the big screen layers of thick white makeup for her star turn in the "Elizabeth" movies, or a wig and leather jacket for her portrayal of a young Bob Dylan in the upcoming "I'm Not There."

But it's still surprising to picture her serving breakfast at home wearing an actual mask. Donning a white cotton, full-face moisturizing cover akin to a soft hockey mask is part of her skin care ritual, says Blanchett, who has been hired as the U.S. face of SK-II, a high-end skin care line from Procter &
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Celebrities : Cate Blanchett
Photo Credit : PR Photos
Categories : Actor News, Celebrity Marketing News, Celebrity Spokesperson News, Celebrity Endorsement News
Posted 10/25/2007 12:10:22 AM | Permalink
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Meow Mix 'Acatemy' showcases brand's quirky personality
Pittsburgh Post Gazette - Pittsburgh, PA, USA - When the team at Meow Mix decided a few years ago to help felines cope with an embarrassing problem -- hair balls -- they could have done a serious ad featuring a veterinarian in a white coat. Instead, they used a cat who got choked up while singing the signature jingle, "Meow, meow, meow, meow ...."

This brand just can't play it straight.

Del Monte Foods Co., which bought the cat food line last year for $705 million, is trying to prove that it understands -- and respects -- the brand's personality, but that the company can bring a little something to
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Categories : Celebrity Marketing News
Posted 8/29/2007 12:08:46 AM | Permalink
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Nike launches female athletes respect campaign
Bizjournals.com - Charlotte, NC, USA - Nike Inc. on Friday launched its multi-platform campaign, "ATHLETE," featuring world-class athletes Mia Hamm, Gabby Reece, Picabo Street and Serena Williams, among others, demanding that female athletes everywhere be respected and judged on their athletic abilities.

After speaking with young female athletes across the United States, Nike found they still feel "unequal" when it comes to being respected in sports.

"I am an athlete," Mia Hamm defiantly states before streetballer Alvina Carroll closes the spot saying ... "It's not a girl thing. It's not a boy thing. It's a skills thing."

"Female does not equal 'less than,' and women in sport need to
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Celebrities : Mia Hamm, Picabo Street, Serena Williams, Gabby Reece
Categories : Celebrity Marketing News, Celebrity News, Celebrity Advertising News, Celebrity Spokesperson News, Athlete News
Posted 8/24/2007 12:08:30 AM | Permalink
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GoDaddy Girl, Prepares for IndyCar Race
HostingTech.com - Leawood, KS, USA - Web hosting domain registrar, GoDaddy, has scheduled two special appearances for the company's Go Daddy Girl spokeswomen, to target California race fans in Sonoma.

WWEWomen's Champion Candice Michelle, will show support for her fellow Go Daddy Girl Danica Patrick, who races in Sunday's Motorola Indy 300. Friday, Ms. Michelle will sign autographs and pose for photos with fans at the racetrack. Sunday, Ms. Patrick will try to become the first woman ever to win an IndyCar Series race.

Ms. Patrick remarked, ''I've been racing with the front of the pack and finishing stronger and stronger this season. I want to put on
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Celebrities : Danica Patrick, Candice Michelle
Categories : Celebrity Marketing News, Celebrity Spokesperson News, Celebrity News, Athlete News
Posted 8/24/2007 12:08:09 AM | Permalink
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Macy's (M) hooks up with Trump, Martha, and others
Blogging Stocks - USA - After reporting a disappointing decline in second-quarter earnings and sales last week, Macy's (NYSE: M) is pulling out the big guns. Donald Trump and Martha Stewart are just two among a coterie of celebrities being employed in the department-store company's $100 million advertising blitz.

New television spots for Macy's - one of which will debut on September's Emmy-Award broadcast - will also feature R&B singer Usher, Tim Gunn from Project Runway, chef Emeril Lagasse, and hip-hop mogul Sean "Puff Daddy" "P. Diddy" "Diddy" Combs.

Also on the roster as a celebrity endorser for the Cincinnati-based retailer is Jessica Simpson. Seems like a
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Celebrities : Tim Gunn, Chef Emeril Lagasse, Sean Combs, Usher, Martha Stewart, Jessica Simpson, Donald Trump
Categories : Celebrity Spokesperson News, Celebrity Marketing News, Celebrity Endorsement News
Posted 8/23/2007 10:08:42 AM | Permalink
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Bobby Flay Launches New Signature Line of Sauces and Rubs
PR Newswire (press release) - New York, NY, USA - Nothing conjures up a better image of bold flavors and a fiery grill than the mention of chef, restaurateur, cookbook author and television host Bobby Flay. More than 15 years after awakening palates across the country and changing the way America thinks about southwestern food, Bobby Flay launches a new line of trademark sauces and rubs.

The Mesa Grill and Bobby Flay Signature Collections -- each based on Flay's favorite ingredients and spice blends -- were created to punch up the flavor of meats, seafood and poultry with ease. These unique combinations of sweet and savory -- each with just enough
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Celebrities : Bobby Flay
Categories : Celebrity Marketing News, Celebrity Promotions, Celebrity Chef News
Posted 8/22/2007 12:08:24 AM | Permalink
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Dunkin', Chris Berman debut sandwich
Boston Globe - United States - Dunkin' Donuts today unveiled its latest breakfast sandwich - the Bacon Lover's Supreme Omelet - which will be promoted by ESPN sportscaster Chris Berman.

Starting today, Berman will be featured in new TV and radio commercials as well as in online and in-store marketing, said Dunkin' Donuts, a subsidiary of Canton-based Dunkin' Brands Inc.

According to Dunkin', the Bacon Lover's Supreme Omelet features "an omelet of real egg and assorted vegetables, three slices of crisp thick-cut pepper bacon, marbled Colby Jack cheese and served on a freshly baked croissant."
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Celebrities : Chris Berman
Categories : TV Personalities, Celebrity Marketing News, Celebrity Promotions, Athlete News
Posted 8/21/2007 10:08:46 AM | Permalink
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PROJECT RUNWAY Signs Unprecedented Licensing Agreements For Upcoming Season 4 Of The Emmy-Nominated Hit Fashion Design Competition Series
PR Newswire (press release) - New York, NY, USA - The Weinstein Company is pleased to announce that they have completed five multi-year licensing agreements with category partners to coincide with the airing of the fourth season of the Emmy-nominated hit fashion design competition series, PROJECT RUNWAY. This
marks the first time PROJECT RUNWAY has extended the brand with a series of licensing partners in consumer products. The licensees include Aaron Company, Brother International, Prym Consumer, Robert Kaufman Fabrics, and Simplicity Pattern Co. The partners are currently developing collateral,for both in store and online that will expand the PROJECT RUNWAY brand into retail channels globally.

The PROJECT RUNWAY licensing program was structured
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Celebrities : Monique Lhuillier, Constance Marie, Ashley Judd, Heidi Klum, Daisy Fuentes
Categories : Celebrity Marketing News, Celebrity Promotions
Posted 8/21/2007 12:08:23 AM | Permalink
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Amanda Bynes Launches Clothing Line
Amanda Bynes
TheShowBuzz - New York, NY, USA - Actress Amanda Bynes says girls of all ages shouldn't have to make empty their wallets to look their best. On Thursday, the 21-year-old officially introduced her apparel and accessory line, Dear, in New York at Steve & Barry's, a casual retailer.

Shoppers will be pleasantly surprised when they check out the price tags from the Dear collection — every item is priced at $19.98 or less. But Bynes said affordable doesn't mean dull.

"I wanted a clothing line that made affordable fashionable, because it is really hard when you're in school and maybe your parents can't afford or won't let you get
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Celebrities : Amanda Bynes
Photo Credit : PR Photos
Categories : TV Actors, Actor News, Talk Show Hosts, TV Personalities, Celebrity Advertising News, Celebrity Promotions, Celebrity Marketing News, Celebrity News
Posted 8/16/2007 12:08:30 AM | Permalink
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