WebProNews - Lexington, KY, USA - What do Yahoo and Hellmann’s mayonnaise have in common?  “In Search of Real Food,” a twelve-episode series that focuses on Dave Lieberman and his - you guessed it - search for “real food,” much of which will probably be covered in or filled with mayo.

This sounds like lunacy, but as the Wall Street Journal’s Suzanne Vranica points out, “Visitors to video-sharing Web sites have shown they’ll watch just about anything, from cats chasing mice around to ordinary folks singing in the shower.”  And I’d rather look at yummy food than listen to tone-deaf teenagers.

So it’s no joke; Yahoo really is

MEDIAWEEK - USA - Yahoo said it will launch a branded entertainment series in conjunction with Unilever's Hellmann's brand on its vertical food channel on June 28.

The new weekly series, In Search of Real Food, will be hosted by Food Network personality Dave Lieberman. Initiated by Ogilvy's Branded Content & Entertainment group, the 12-episode show will incorporate themes from Hellmann’s Real Food ad campaign, such as its focus on simple ingredients.

In Search of Real Food will follow Lieberman – who previously starred in a now defunct Web series for the Food Network – as he travels throughout the U.S. Meeting with “real” Americans to

Mass Media Distribution LLC (press release) - Naples, FL, USA - PrimeHoldings.Com, Inc. (PINK SHEETS: PMGJ - News ), a diversified holding company with early mover initiatives in telecommunications and other strategic industries, today released an online letter to shareholders, potential investors & all other interested parties, updating them on the restructuring and major events of the company during the past eighteen months. The letter can be read in full at the investor relations section of . Chief among the accomplishments was the retirement of more than $1.6 million in company debts and liabilities.

In the letter, CEO Thomas Aliprandi stated, "Included in the restructuring was the review and retirement of

Martha Stewart kicked things off at Kmart. Then Target used designer Michael Graves to give its no-name imported home goods some class. JCPenney splashed cable TV decorator Chris Madden's name all over its home furnishing department.

Now Rooms To Go has gone Hollywood in the celebrity brand game, launching a Cindy Crawford furniture line that's halfway to $100-million in sales its inaugural year. The retailer also landed Walt Disney's Co. first license to produce kids bedroom suites with Disney characters.

"So far it's been a great adventure," said Jeff Seaman, chief executive officer of the 15-year-old Seffner and Atlanta-based company that mushroomed

Fairfield, Iowa, rises from the flatlands like thousands of other small towns along the lonely roads of the Midwest. But in addition to corn, hogs, and rusty John Deere tractors, another uniquely American phenomenon has taken root here: the infomercial. At the foot of Fairfield's water tower, in a sprawling facility housed inside a former sewing factory, an ad agency called Hawthorne Direct produces many of the 28-minute commercials that have become a staple of late-night television--the get-rich-quick schemes, kitchen gadgets, baldness cures, and other pitches targeted at a nation of bleary-eyed insomniacs.

Timothy Hawthorne, the "king of the infomercial," brought

By DIANE HOLLOWAY / Cox News Service - Love 'em or hate 'em, infomercials - those feature-length TV ads celebrating their 20th year - are as much a part of pop culture as they are marketing tools.

Who among us hasn't stumbled upon some fabulous household gadget during a bout of insomnia? Or discovered the ultimate ab cruncher while spinning the dial? Or hooted with a friend about a cheesy-looking host hawking hair products?

"They've told us everything we ever wanted to know about slicing, dicing, slimming and toning," said Steven Dworman, infomercial expert and author of "$12 Billion of Inside Marketing Secrets Discovered Through Direct Response Television Sales."

Besides providing