Adweek - New York, NY, USA - Crispin Porter + Bogusky's final campaign for Miller Lite introduces the More Taste League, chaired by a character called the Commish, portrayed by John C. McGinley, known for his sarcastic character Dr. Perry Cox from the NBC sitcom Scrubs.

There are five 30-second TV spots and three 30-second radio ads in the effort that launched this week. It is expected to air until the end of football season. Also in the mix: point of sale, out of home, bar collateral and—in the coming weeks—interactive elements.

Crispin's contribution consisted of the TV and radio ads. Miller's other agencies—Starcom, Upshot and Arc—are responsible for

MediaPost Publications - New York, USA - PROCTER & GAMBLE'S FOLGERS GOURMET Selections brand has launched a new marketing effort, "Wake Up Special Every Day," which includes new ads and a call for consumer-generated content--an integrated effort that features TV actress Chandra Wilson and TV journalist Lisa Ling. The effort also includes a corporate goodwill effort benefiting Habitat for Humanity.

The campaign, via Saatchi & Saatchi, N.Y., includes a pair of 15- and 30-second TV spots featuring Ling and Wilson detailing how a cup of coffee figures into their morning rituals and defines their day.

Wakeupspecial.com features out-takes of the ads, extra documentary-type footage and interactive tools, allowing consumers

United Press International - USA - Oscar-winning actress Reese Witherspoon is an Avon Lady, becoming the company's first Global Ambassador, Avon Products announced at its New York headquarters.

In the newly established role, Witherspoon will be the honorary chairwoman of the Avon Foundation, which focuses on breast cancer, domestic violence and emergency relief initiatives, the company said Wednesday in a news release.

Witherspoon will serve as the spokeswoman for Avon's beauty brands as well as be involved in product development and be featured in Avon advertising, Web sites and marketing collateral.