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Carrie Underwood named new face of Olay
Business Courier - Country singer Carrie Underwood is the new face of Procter & Gamble’s Olay beauty brand.

The 27-year-old Grammy Award winner was named an Olay ambassador and will represent a line of skin care products for the brand, according to a press release. Terms of the agreement with Underwood were not disclosed.

The campaign, called “Challenge What’s Possible,” will roll out later this year and will ask women to “challenge their own skin’s possibilities with the latest advances in skin care.”

“We are thrilled that someone as inspirational as Carrie has joined Olay,” said Joe Arcuri, vice president for North America, Procter & Gamble
Carrie Underwood
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Celebrities : Carrie Underwood
Photo Credit : PR Photos
Categories : Television Personality News, Celebrity Advertising News, Celebrity News
Posted 9/8/2010 11:09:19 AM | Permalink
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Rachel Zoe to launch own fashion line
Independent - In what seems like a long-overdue move, celebrity stylist Rachel Zoe has revealed that she is working on her own clothes label.

According to an exclusive interview in Women's Wear Daily on June 16, Zoe is in the process of recruiting a design team. She said: "You will definitely see me in the clothes. Like, you will absolutely see my trademark pieces. I'll definitely do faux furs and incredible leather jackets and great trousers. But I'm catering to a broader audience."

And that broader audience is no wishful thinking: her reality TV show The Rachel Zoe Project,  broadcast on US channel Bravo,
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Celebrities : Rachel Zoe
Categories : lifestyle news, Television Personality News, Celebrity Advertising News
Posted 6/17/2010 12:06:36 AM | Permalink
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Joan Rivers' Celebrity Business
Forbes - Joan Rivers was not “a piece of work” when I interviewed her recently. In fact, she was extremely thoughtful, gracious, and thankful. While Joan is known for her work as an actress, comedian, and Celebrity Apprentice winner, she is also a businesswoman. In addition to her show business career, she is active in managing other businesses as well, including her jewelry line which has been on QVC for about 21 years and has been profitable since its inception. She told me her jewelry business is the most important business in her life.

“Show biz is my life. But one year you
Joan Rivers
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Celebrities : Joan Rivers
Photo Credit : PR Photos
Categories : Television Personality News, Celebrity Advertising News
Posted 5/6/2010 12:05:58 AM | Permalink
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Cash4Gold Launches New Television Spot With MC Hammer
MC Hammer
Online PR News - Online PR News – 11-March-2010 – Pompano Beach, Fla. – March 11, 2010 – Cash4Gold, the trusted industry leader in mail-in gold buying, has launched a new television campaign starring celebrity spokesman and three-time Grammy Award winner MC Hammer. It is Hammer’s first appearance in a Cash4Gold ad since the much talked-about 2009 Super Bowl ad featuring the rap icon and the late television legend Ed McMahon.

In the spot, a company representative reminds consumers that Cash4Gold is the original name in mail-in gold buying, and explains the various security measures in place to ensure a safe transaction. Chief among them
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Celebrities : MC Hammer
Photo Credit : PR Photos
Categories : Celebrity Spokesperson News, Celebrity Advertising News
Posted 4/19/2010 12:04:44 AM | Permalink
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The Ticker
Graphic Arts Online (press release) - Best-selling author John Grisham issues his first book for young readers on May 25. Theodore Boone: Kid Lawyer will have an initial press run of one million hardcover copies.

Look for more 3D printing: DisplaySearch says 1.2 million 3D televisions will ship this year , up from 200,000 last year.


EMCOR Group, Inc. subsidiary awarded a contract for Facilities Energy Services by the U.S. Bureau of Engraving and Printing for Its Western Currency Facility.

As Apple readies its iPad reader iBook store, major publishers tussle with Amazon, where established wholesale deals for e-books conflict with new assurances to Apple that publishers will not
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Celebrities : John Grisham
Categories : Celebrity Advertising News, Author News
Posted 3/19/2010 12:03:43 AM | Permalink
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Katy Perry Is the New (Acne-Free!) Face of Proactiv
Katy Perry
People Magazine - Proactiv Solution, the world’s best-selling pimple-fighting beauty regimen, probably also boasts the longest and most renowned list of celebrity spokespeople—especially with the just-announced additions of Katy Perry, Avril Lavigne and Jenna Fischer to their lineup. WWD reports that the trio of stars will join Proactiv’s famous pitchpeople — which already include Mandy Moore, Jennifer Love Hewitt, Julianne Hough — by touting the acne remedy with televised one-minute, two-minute, and 30-second commercials launching later this month. They’ll be compensated handsomely in return, as company exec Ben Van de Bunt confirms, “We are paying people consistently with what we have done in
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Celebrities : Katy Perry
Photo Credit : PR Photos
Categories : Celebrity Spokesperson News, Celebrity Advertising News
Posted 1/13/2010 12:01:50 AM | Permalink
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Joan Rivers rocks Rehoboth
Cape Gazette - Lewes,DE,USA - Tears rolled down people’s faces, stomachs and sides hurt, people struggled to stay upright on their chairs, and they were having a great time.

At the Rehoboth Beach Convention Center, Saturday, April 4, comedienne Joan Rivers was a master, showing how just one person with a microphone can entertain hundreds. This was not a person resting on past success, an entertainer going through the motions; no, this was a performer at the peak of her ability.

While Rivers has been in the entertainment business for more than 40 years, she worked, sweated, bounded from one end of the stage to the other
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Celebrities : Joan Rivers
Categories : TV Personalities, Celebrity Advertising News, Comedian News
Posted 4/8/2009 12:04:22 AM | Permalink
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Michael Phelps Conquered the Olympics, But Can He Conquer Sports Marketing?
Michael Phelps
Jossip - New York,NY,USA - Now that President King Dictator Michael Phelps has won the Olympics — literraly, the whole shebang is his — what's next? Doubtful that a guy could win eight gold medals in Beijing and then go back to Maryland with his dog to swim laps in the Potomac, although that looks as if it's Mikey's game-plan. Luckily, the money from Phelp's endorsements might last him long enough to buy a place in a nicer neighborhood than Baltimore; Speedo is writing him a cheque for $1 million as part of its promise for him winning eight gold medals, and that's on top
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Celebrities : Michael Phelps
Photo Credit : PR Photos
Categories : Celebrity Advertising News, Celebrity News, Athlete News
Posted 8/18/2008 12:08:17 AM | Permalink
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Sporty wines raise money for charity
Rocky Mountain News - Denver, CO, USA - Raise your glass for a good cause. And your favorite athlete.

In an unusual and surprisingly successful blend of sports and retail philanthropy, a wine company is launching its second vintage of athlete-endorsed wines that raise money for charity.

Since 2007, Boston-based Charity Wines has raised more than $400,000 for various causes through sales of wines bearing the images of athletes such as Manny Ramirez, Cam Neely and Dan Marino.

This year, the company will introduce several dozen new baseball-themed wines, including Santana's Select Merlot (New York's Johan Santana), Cabernet Glavingnon (Atlanta's Tom Glavine) and Vintage Papi (Boston's David Ortiz).

Each bottle sold generates
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Celebrities : Manny Ramirez, Cam Neely, Dan Marino
Categories : Celebrity Causes, Celebrity News, Celebrity Advertising News, Celebrity Endorsement News
Posted 3/26/2008 05:03:19 AM | Permalink
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'Apprentice' pioneers integrated ads
Variety - Los Angeles, CA, USA - In episode one, "Meet the Billionaire," which originally aired Jan. 8, 2004, eight-member teams Versacorp and Protege went head to ambitious, young, entrepreneurial head on the streets of Manhattan in a quest to see which could generate the most cash selling lemonade.

It was just lemonade -- neither Sunkist nor Countrytime nor any other citrus beverage company, had anything to do with it. And 18.5 million viewers -- the seventh most for any series that week -- drank up this dignity-defying spectacle, as 31-year-old venture capitalist David Gould became the first contestant on NBC's "The Apprentice" to get fired by Donald
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Categories : The Apprentice, Celebrity Marketing News, Celebrity Advertising News
Posted 3/19/2008 03:03:20 AM | Permalink
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Show an upscale demo surprise for NBC
Variety - Los Angeles, CA, USA - When NBC launched "The Apprentice" in 2004, advertisers were still holding their noses when it came to reality TV.

Sure, they'd dived into the form, and skeins like "Survivor" and "American Idol" were fully embraced by media buyers. Yet there was still a lingering mindset among advertisers that unscripted fare attracted lower-rent demos.

At NBC, that wasn't far from the truth -- "Fear Factor" wasn't exactly attracting the Lexus crowd. But then came "The Apprentice."

The Donald Trump-fronted competish skein sent a strong message to Madison Avenue: Reality TV can offer the same upscale environment as a top-tier drama.

Soon enough, "The Apprentice" was
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Categories : The Apprentice, Celebrity Advertising News
Posted 3/19/2008 03:03:25 AM | Permalink
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AT&T Launches 'American Idol' Framerz, Allowing Customers to Idolize Their Favorite Pictures
CNNMoney.com (press release) - USA - Just in time for tonight's first performance by the Top 12 contestants, AT&T Inc. announced today the launch of American Idol Framerz, an AT&T exclusive application designed to bring customers a snap closer to the Idol experience. With American Idol Framerz, AT&T customers can frame their favorite pictures within an "American Idol" setting and receive the finished product on their phone in a multimedia message (MMS).

American Idol Framerz by AT&T has a frame for each of the Top 12 contestants, as well as other Idol-branded images, allowing users to place their photo in their favorite Idol setting. And if their
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Categories : American Idol, Celebrity Marketing News, Celebrity Advertising News
Posted 3/11/2008 09:03:54 AM | Permalink
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'Top Chef' adds sponsors
Variety - Los Angeles, CA, USA - Clorox, Toyota, Verizon Wireless and Michelob have all signed up as sponsors for "Top Chef: Chicago," which begins airing on Bravo March 12. Brands will receive exposure on the show through product integration and online.

Food and Wine magazine will continue its partnership with "Top Chef," which has been a sponsor of the show since the series launched in March 2006. "Chicago" will mark the fourth season for "Chef."

"We have generated results for our sponsor partners in past seasons and will continue to deliver," said Susan Malfa, VP of ad sales for Bravo.

"Top Chef" is produced by Magical Elves. Dan Cutforth,
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Categories : Top Chef, Celebrity Advertising News
Posted 3/4/2008 12:03:17 PM | Permalink
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‘Top Chef’ Lines Up On-Air, Online Sponsors
Television Week - Detroit, MI, USA - Clorox, Toyota and Verizon are the official sponsors of the fourth season of Bravo’s “Top Chef,” the network said Tuesday.

Michelob beer will be an online sponsor of the show this season.

The deals provide brand exposure through in-show product integration as well as on-air or online presence.

Clorox brands Glad, Kingsford, Hidden Valley and KC Masterpiece will sponsor MealsTogether.com, which features exclusive “Top Chef” videos, an interactive game and content from two of last year’s contestants.

Toyota Highlanders are used as transportation for the chefs, and the season’s winner will receive a new Toyota Corolla.

Verizon Wireless subscribers will be able to view mobisodes
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Categories : Top Chef, Celebrity Marketing News, Celebrity Advertising News
Posted 3/4/2008 11:03:56 AM | Permalink
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Antony Worrall Thompson launches Mark Wilkinson Furniture in Dubai
AME Info - Celebrity Chef and television personality, Antony Worrall Thompson officially launched Mark Wilkinson Furniture in Dubai with a cookery demonstration in one of the famous kitchens at the Mark Wilkinson Showroom on Sheikh Zayed Road on 30th October 2007.

Mark Wilkinson Furniture, is widely recognized as the best kitchen furniture in the world, with a long list of celebrity clients including celebrity Chefs Antony Worrall Thompson and Gary Rhodes.

As well as many famous Chefs, the celebrity list is extensive and includes royalty, actors, musicians & sports stars. The Mark Wilkinson Furniture experience is presently enjoyed by Joan Collins, Susan Hampshire, Bob Hoskins,
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Celebrities : Antony Worrall Thompson
Categories : Celebrity Marketing News, Celebrity Advertising News, Celebrity Chef News
Posted 10/31/2007 04:10:01 PM | Permalink
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Crispin's Miller Finale Intros 'Commish'
John C. McGinley
Adweek - New York, NY, USA - Crispin Porter + Bogusky's final campaign for Miller Lite introduces the More Taste League, chaired by a character called the Commish, portrayed by John C. McGinley, known for his sarcastic character Dr. Perry Cox from the NBC sitcom Scrubs.

There are five 30-second TV spots and three 30-second radio ads in the effort that launched this week. It is expected to air until the end of football season. Also in the mix: point of sale, out of home, bar collateral and—in the coming weeks—interactive elements.

Crispin's contribution consisted of the TV and radio ads. Miller's other agencies—Starcom, Upshot and Arc—are responsible for
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Celebrities : John C. McGinley
Photo Credit : PR Photos
Categories : TV Actors, Celebrity Commercials, Celebrity Advertising News
Posted 8/30/2007 12:08:04 AM | Permalink
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Nike launches female athletes respect campaign
Bizjournals.com - Charlotte, NC, USA - Nike Inc. on Friday launched its multi-platform campaign, "ATHLETE," featuring world-class athletes Mia Hamm, Gabby Reece, Picabo Street and Serena Williams, among others, demanding that female athletes everywhere be respected and judged on their athletic abilities.

After speaking with young female athletes across the United States, Nike found they still feel "unequal" when it comes to being respected in sports.

"I am an athlete," Mia Hamm defiantly states before streetballer Alvina Carroll closes the spot saying ... "It's not a girl thing. It's not a boy thing. It's a skills thing."

"Female does not equal 'less than,' and women in sport need to
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Celebrities : Mia Hamm, Picabo Street, Serena Williams, Gabby Reece
Categories : Celebrity Marketing News, Celebrity News, Celebrity Advertising News, Celebrity Spokesperson News, Athlete News
Posted 8/24/2007 12:08:30 AM | Permalink
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Amanda Bynes Launches Clothing Line
Amanda Bynes
TheShowBuzz - New York, NY, USA - Actress Amanda Bynes says girls of all ages shouldn't have to make empty their wallets to look their best. On Thursday, the 21-year-old officially introduced her apparel and accessory line, Dear, in New York at Steve & Barry's, a casual retailer.

Shoppers will be pleasantly surprised when they check out the price tags from the Dear collection — every item is priced at $19.98 or less. But Bynes said affordable doesn't mean dull.

"I wanted a clothing line that made affordable fashionable, because it is really hard when you're in school and maybe your parents can't afford or won't let you get
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Celebrities : Amanda Bynes
Photo Credit : PR Photos
Categories : TV Actors, Actor News, Talk Show Hosts, TV Personalities, Celebrity Advertising News, Celebrity Promotions, Celebrity Marketing News, Celebrity News
Posted 8/16/2007 12:08:30 AM | Permalink
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P&G Perks Up Folgers With Integrated Effort For Gourmet Selections
MediaPost Publications - New York, USA - PROCTER & GAMBLE'S FOLGERS GOURMET Selections brand has launched a new marketing effort, "Wake Up Special Every Day," which includes new ads and a call for consumer-generated content--an integrated effort that features TV actress Chandra Wilson and TV journalist Lisa Ling. The effort also includes a corporate goodwill effort benefiting Habitat for Humanity.

The campaign, via Saatchi & Saatchi, N.Y., includes a pair of 15- and 30-second TV spots featuring Ling and Wilson detailing how a cup of coffee figures into their morning rituals and defines their day.

Wakeupspecial.com features out-takes of the ads, extra documentary-type footage and interactive tools, allowing consumers
Lisa Ling
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Celebrities : Chandra Wilson, Lisa Ling
Photo Credit : PR Photos
Categories : Celebrity Commercials, Celebrity Advertising News, Celebrity News
Posted 8/9/2007 05:08:20 AM | Permalink
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Beyonce Knowles Now An Amex Spokesperson
AHN - USA - Beyonce Knowles is American Express' latest celebrity spokesperson. The singer-and-actress, who filmed a commercial for the credit card company in New York this week, will be promoting American Express gold and platinum cards.

Beyonce follows in the footsteps of Hollywood stars Kate Winslet, Robert DeNiro and Ellen DeGeneres and golf superstar Tiger Woods who were all previously American Express spokespeople.

A source told America's OK! magazine: "Beyonce is a role model for so many young people."

"She has tremendous cross-over appeal the same way Tiger does. She's an inspiration for lots of people. She's a great fit for American Express."

Last week, Beyonce gave
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Celebrities : Beyonce Knowles
Categories : Actor News, Musician News, Celebrity Spokesperson News, Celebrity Commercials, Celebrity Advertising News
Posted 8/7/2007 09:08:45 AM | Permalink
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Witherspoon is new face of Avon
Digital Spy - UK - Reese Witherspoon has become the unlikely face of cosmetics brand Avon.

The Oscar-winning actress is the company's first "global ambassador" and one of its first big celebrity signings.

She said she was impressed by its reliable image and policy of using members of the public to sell to friends, families and neighbours.

She commented: "I feel like Avon is amazing to create these opportunities for women to create incomes for their families.
Reese Witherspoon
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Celebrities : Reese Witherspoon
Photo Credit : PR Photos
Categories : Actor News, Celebrity Advertising News, Celebrity News, Celebrity Endorsement News
Posted 8/5/2007 10:08:12 PM | Permalink
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American Textile's Seymour line debuts in NY
Jane Seymour
Home Accents Today - Greensboro, NC, USA - Soft goods manufacturer American Textile Company has entered into an agreement with Jane Seymour and The Sommerset Group Inc. to produce a basic bedding line for Jane Seymour Home. American Textile Company’s Jane Seymour Home Collection will debut at the Home Textile Market in New York City, which runs today through Saturday.

“We are thrilled to debut this dramatic new product line,” said Jack Ouellette, president and CEO of American Textile Company. “The Jane Seymour Home Collection represents elegance and luxury at a sensible price — a great addition to our collection of bedding basics.”

The Jane Seymour Home Collection product line,
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Celebrities : Jane Seymour
Photo Credit : PR Photos
Categories : TV Actors, Celebrity Marketing News, Celebrity Advertising News, Speakers News
Posted 8/3/2007 01:08:15 AM | Permalink
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Reese Witherspoon's new role: Avon rep
United Press International - USA - Oscar-winning actress Reese Witherspoon is an Avon Lady, becoming the company's first Global Ambassador, Avon Products announced at its New York headquarters.

In the newly established role, Witherspoon will be the honorary chairwoman of the Avon Foundation, which focuses on breast cancer, domestic violence and emergency relief initiatives, the company said Wednesday in a news release.

Witherspoon will serve as the spokeswoman for Avon's beauty brands as well as be involved in product development and be featured in Avon advertising, Web sites and marketing collateral.
Reese Witherspoon
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Celebrities : Reese Witherspoon
Photo Credit : PR Photos
Categories : Actor News, Celebrity Commercials, Celebrity Advertising News, Celebrity News, Celebrity Endorsement News
Posted 8/2/2007 03:08:55 AM | Permalink
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Reese Witherspoon signed as Avon's Global Ambassador
Reese Witherspoon
DailyIndia.com - Jacksonville, FL, USA - Actress Reese Witherspoon has been named as beauty giant Avon's first ever Global Ambassador.

The 31-year-old will be the Honorary Chairman of Avon Foundation, a charity focusing on breast cancer, domestic violence and emergency relief initiatives.

Avon Chairman and CEO Andrea Jung revealed that the company was thrilled to sign the Oscar winning actress.
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Celebrities : Reese Witherspoon
Photo Credit : PR Photos
Categories : Actor News, Celebrity Advertising News, Celebrity News, Celebrity Endorsement News
Posted 8/2/2007 12:08:05 AM | Permalink
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American Textile Company to Debut Jane Seymour Home Collection
Business Wire (press release) - San Francisco, CA, USA - American Textile Company, a leading manufacturer of bedding products, has entered into an agreement with Jane Seymour and The Sommerset Group Inc. to produce a basic bedding line for Jane Seymour Home. American Textile Company’s Jane Seymour Home Collection will debut at this year’s Home Textile Market in New York City, held August 6 – 11, 2007.

“We are thrilled to debut this dramatic new product line,” said Jack Ouellette, president and CEO of American Textile Company. “The Jane Seymour Home Collection represents elegance and luxury at a sensible price — a great addition to our collection of bedding basics.”

The Jane
Jane Seymour
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Celebrities : Jane Seymour
Photo Credit : PR Photos
Categories : TV Actors, Celebrity Marketing News, Celebrity Spokesperson News, Celebrity Advertising News, Speakers News
Posted 7/31/2007 11:07:09 AM | Permalink
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Gene Simmons Gains Success as an Entrepreneur
Gene Simmons
BuddyTV - USA - An immense talent in music is what launched Gene Simmons into stardom, and now, thanks to his reality series, Gene Simmons Family Jewels, he is one of the most recognized faces in television.  However, aside from all the fame he has acquired from the industry, Simmons has also gained some success from being a hard-working businessman.

His rock band Kiss, which he co-founded in the early 1970s, has nearly three thousand licensed products, but Simmons pointed out that his business dealings go beyond the band.

“Kiss is only one part of it.  We have the Gene Simmons brand which has Simmons Books,
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Celebrities : Gene Simmons
Photo Credit : PR Photos
Categories : TV Personalities, Musician News, Celebrity Marketing News, Celebrity Advertising News, Celebrity Promotions, Celebrity News
Posted 7/17/2007 12:07:33 AM | Permalink
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Macy's Launches Trump Home(tm) At Herald Square Location
Furniture World Magazine (press release) - USA - Macy’s is hosting an extra special housewarming with Donald Trump to celebrate his latest venture, a new furniture collection. Whether in a city-sized apartment or suburban oasis, the real estate mogul turned television megastar’s latest collection may provide the perfect opportunity to live like Donald Trump, for urban dwellers and suburbanites alike.

An entrepreneur known worldwide for his business expertise and classic American style, Trump has cornered the market on luxury product collections that already include menswear, accessories and super premium vodka. By launching Trump Home™ on Thursday, July 19 at Herald Square, Macy’s will become the first in the market
Donald Trump
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Celebrities : Donald Trump
Photo Credit : PR Photos
Categories : Celebrity Marketing News, Celebrity Promotions, Business Leaders, Business Speaker News, Celebrity Advertising News
Posted 7/13/2007 12:07:27 AM | Permalink
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Donald Trump Takes A Seat At Staples
Donald Trump
Home Furnishings Business - Philadelphia, PA, USA - Donald Trump unveiled a new line of office chairs at a Manhattan Staples Tuesday, and during a press conference, the billionaire couldn’t resist an urge to add another chapter to his long-running feud with Rosie O’Donnell.

Trump Office for Staples is a collection of five executive chairs said to be “inspired by the lifestyle of Donald Trump” at prices ranging from $350 to $550.

At the press event hosted by Framingham, Mass.-based Staples, Trump reportedly said, “Someone asked me how Rosie O’Donnell would like these chairs. They’re not strong enough (for her). We’d have to make them stronger.”

Trump made a similar crack
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Celebrities : Donald Trump
Photo Credit : PR Photos
Categories : Celebrity Promotions, Business Leaders, Business Speaker News, Celebrity Advertising News
Posted 7/11/2007 12:07:51 AM | Permalink
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Sweet Success Sites Recent Research Indicating That One Out of Three American Newborn Children Born Since 2000 Will Become Diabetic
Primenewswire (press release) - Los Angeles, CA, USA - Earlier this month, I had the opportunity to attend the American Diabetes Associations (ADA) 2007 Father of the Year Awards Dinner in Phoenix. During the ceremonies a video was shown stating that one out of three American newborn babies in the U.S. will become diabetic. In addition the video indicated 50% of new born minority children in the U.S will become diabetic. The cost of diabetes to our American society is astronomical in that a huge percentage of health care dollars are spent on diabetes.

A report issued last month by Medco Health Solutions concluded that total spending on diabetes drugs
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Celebrities : Jeremy Shockey
Categories : Celebrity Marketing News, Celebrity Advertising News, Celebrity Endorsement News, Athlete News
Posted 6/19/2007 12:06:08 AM | Permalink
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Ashley Judd Partners With Goody's to Debut Clothing Line
Ashley Judd
PR Newswire (press release) - New York, NY, USA - Goody's Family Clothing, a retailer of moderately priced apparel headquartered in Knoxville, Tenn., will launch a new fashion line by Ashley Judd this fall boasting of style and substance.

In the line, Goody's will introduce three new labels -- AJ(TM), Love, Ashley(TM) and Ashley Judd(TM) -- and all will be exclusive to Goody's. The labels will feature stylish options for women looking for fashions with attention to detail, including intricate stitching and trims, luxurious fabrics, fit and femininity. The everyday casual appeal includes an extensive denim line featuring Ashley Judd's signature stitching on the back pockets and floral details on the
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Celebrities : Ashley Judd
Photo Credit : PR Photos
Categories : Musician, Actor News, Celebrity Marketing News, Celebrity Advertising News, Celebrity News
Posted 6/13/2007 12:06:37 AM | Permalink
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