Adweek - New York, NY, USA - Crispin Porter + Bogusky's final campaign for Miller Lite introduces the More Taste League, chaired by a character called the Commish, portrayed by John C. McGinley, known for his sarcastic character Dr. Perry Cox from the NBC sitcom Scrubs.

There are five 30-second TV spots and three 30-second radio ads in the effort that launched this week. It is expected to air until the end of football season. Also in the mix: point of sale, out of home, bar collateral and—in the coming weeks—interactive elements.

Crispin's contribution consisted of the TV and radio ads. Miller's other agencies—Starcom, Upshot and Arc—are responsible for

TheShowBuzz - New York, NY, USA - Actress Amanda Bynes says girls of all ages shouldn't have to make empty their wallets to look their best. On Thursday, the 21-year-old officially introduced her apparel and accessory line, Dear, in New York at Steve & Barry's, a casual retailer.

Shoppers will be pleasantly surprised when they check out the price tags from the Dear collection — every item is priced at $19.98 or less. But Bynes said affordable doesn't mean dull.

"I wanted a clothing line that made affordable fashionable, because it is really hard when you're in school and maybe your parents can't afford or won't let you get

MediaPost Publications - New York, USA - PROCTER & GAMBLE'S FOLGERS GOURMET Selections brand has launched a new marketing effort, "Wake Up Special Every Day," which includes new ads and a call for consumer-generated content--an integrated effort that features TV actress Chandra Wilson and TV journalist Lisa Ling. The effort also includes a corporate goodwill effort benefiting Habitat for Humanity.

The campaign, via Saatchi & Saatchi, N.Y., includes a pair of 15- and 30-second TV spots featuring Ling and Wilson detailing how a cup of coffee figures into their morning rituals and defines their day.

Wakeupspecial.com features out-takes of the ads, extra documentary-type footage and interactive tools, allowing consumers