Baltimore Sun - Sports apparel company Under Armour said Monday it has signed NFL quarterback Tom Brady in what it is calling the highest profile athlete to enter into an endorsement deal with the company.

Brady gets a stake in the company as part of the deal, something sports marketing experts said is unusual in the world of athlete endorsements.

Brady will make appearances at Under Armour stores and be featured in the company's advertising campaigns. He will also wear the company apparel during practice with the New England Patriots and will debut the company's newest cleat — to be sold in stores next year

Boston Globe - United States - Even though Tom Brady's knee injury will end his football season, the marketing machine that surrounds the star quarterback will likely play on, sponsors and advertising executives said yesterday.

The Patriots' future on and off the football field, they said, is less certain.

Major ticket brokers said resale prices for Patriots games dropped 25 percent even before the news yesterday afternoon that Brady was done for the rest of the season. But sponsors are expected continue to support Brady, who racks up $9 million in endorsements annually and whose celebrity status extends beyond the Patriots to his romance with Brazilian model Gisele

SouthCoastToday.com - New Bedford, MA, USA - It's what Patriots backup quarterback Matt Cassel has jokingly called himself. The description is an apt one considering that Tom Brady has never missed a start or much less a significant stretch during a game since taking over after the second game of the 2003 season.

Since it's the preseason, it's Cassel's time to shine. Entering his third season with the team, Cassel resumed his anointed role after Brady came out after taking 13 snaps in the first two drives of Friday night's 13-10 loss to the Tampa Bay Buccaneers.

During his limited appearance on Friday, Cassel completed four of seven passes

usatoday.com - To commemorate USA TODAY's 25th anniversary, a panel of USA TODAY's NFL reporters and editors has produced an anthology of the 25 best NFL players of the past 25 years. Working down from No. 25, we are unveiling one player each weekday until training camp season arrives:

Tom Brady entered the 2001 season as a little-known backup quarterback for the Patriots. He ended the season directing New England to the first of three Super Bowl titles in four years, and now sits at No. 9 on USA TODAY's list.

Brady took over the Patriots after incumbent Drew Bledsoe was injured in the