By Jason Garcia and Sara K. Clarke, Orlando Sentinel
- When AirTran Airways unveiled an Orlando Magic-themed Boeing 717 last week, the newly painted jet came with a celebrity endorsement: NBA star Dwight Howard.
Howard, the Orlando Magic center and a fan favorite, will endorse the airline in radio spots, online advertising and billboards.
Howard joins AirTran's other celebrity endorsers, including NFL quarterbacks Matt Ryan and Donovan McNabb, Major League Baseball players Ryan Braun and Tom Glavine, and race-car driver Danica Patrick.
No endorsements were forthcoming from the Orlando-based airline's pilots union, some of whose members picketed the carrier last week at General Mitchell Airport in Milwaukee, Wis.
In addition to serving as a
Howard, the Orlando Magic center and a fan favorite, will endorse the airline in radio spots, online advertising and billboards.
Howard joins AirTran's other celebrity endorsers, including NFL quarterbacks Matt Ryan and Donovan McNabb, Major League Baseball players Ryan Braun and Tom Glavine, and race-car driver Danica Patrick.
No endorsements were forthcoming from the Orlando-based airline's pilots union, some of whose members picketed the carrier last week at General Mitchell Airport in Milwaukee, Wis.
In addition to serving as a
Categories : Celebrity Endorsement News, Athlete News
Posted 12/21/2009 12:12:38 AM | Permalink
