| P&G Perks Up Folgers With Integrated Effort For Gourmet Selections
MediaPost Publications - New York, USA
- PROCTER & GAMBLE'S FOLGERS GOURMET Selections brand has launched a new marketing effort, "Wake Up Special Every Day," which includes new ads and a call for consumer-generated content--an integrated effort that features TV actress Chandra Wilson
and TV journalist Lisa Ling
. The effort also includes a corporate goodwill effort benefiting Habitat for Humanity.
The campaign, via Saatchi & Saatchi, N.Y., includes a pair of 15- and 30-second TV spots featuring Ling and Wilson detailing how a cup of coffee figures into their morning rituals and defines their day.
Wakeupspecial.com features out-takes of the ads, extra documentary-type footage and interactive tools, allowing consumers
Celebrities : Chandra Wilson, Lisa Ling|
Categories : Celebrity Commercials, Celebrity Advertising News, Celebrity News
Posted 8/9/2007 05:08:20 AM | Permalink
| Woodward, Ling and USA Today editor to present at IU School of Journalism's fall lecture series
A journalist whose investigative reporting over four decades has revealed much about the inner workings of the Nixon and Bush White Houses, the first female host of National Geographic's "Explorer" series and the editor of USA Today will speak at the Indiana University School of Journalism's fall speaker series.
, assistant managing editor at The Washington Post, will speak Sept. 17 at the IU Auditorium, 1211 E. Seventh St. Lisa Ling
, special correspondent for the National Geographic Channel and "The Oprah Winfrey Show," will speak Oct. 3 at the Buskirk-Chumley Theater, 114 E. Kirkwood Ave. Ken Paulson
, editor and senior
Celebrities : Lisa Ling, Bob Woodward|
Categories : TV Personalities, Speakers News
Posted 11/30/1999 12:11:00 AM | Permalink