Tahoe Daily Tribune - South Lake Tahoe, CA, USA - From a distance, a large female contingent looked like bees hovering over honey on the 18th hole of Edgewood Tahoe Golf Course at the American Century Championship Tuesday.

Actor Kevin Costner was playing golf for the first time in the tournament, attracting a crowd outside the mainstay sports demographic of 25- to 54-year-old men that golf tournaments like the U.S. Open and the Masters draw.

It's a new day and age for the world of golf -- at the courses and the television sets. More than 6 million viewers will tune into the tournament this weekend, and many are seeking sports stars

Tahoe Daily Tribune - South Lake Tahoe, CA, USA - Here’s one for you ladies: actor Kevin Costner is playing golf Tuesday at Edgewood Tahoe Golf Course for the LTVA Celeb/Am Tournament of the American Century Championship.

Costner — who is known for his sports movies from “Bull Durham” to “Tin Cup” — was staged on the South Shore this weekend to play his other passion with his rock band, Modern West, at Harrah’s Lake Tahoe.

Beyond his guitar, he was invited to take part in the 18th annual golf tournament and decided to stay over for Tuesday’s event — which is designed to generate interest among amateur golfers and the celebs,