Multichannel News - New York, NY, USA - From celebrity tips to offering trips and prizes, cablers are taking a variety of approaches in public service announcements focused on environmental and conservation issues. Here are several examples of how programmers have been spreading the green word.
E!: 'PLAY A PART’

Working with the Environmental Media Association, E! takes a straightforward approach to get the message out, recruiting star power to encourage responsible habits.

In 2006, the network featured celebrities such as Daryl Hannah and Jeffrey Tambor providing tips (for example, bring your own reusable bags to the grocery store).

Recent spots have featured Ryan Seacrest and Giuliana DePandi standing on a set

Lovetripper.com - Austin, TX, USA - In the weeks leading up to their scheduled September walk down the aisle, E! News co-host Giuliana DePandi and her fiance, reality TV personality Bill Rancic, took time to unwind at the St. Regis Resort Monarch Beach, a 400 guestroom retreat in Dana Point, California featuring an Italian-inspired facade that inspires romance. According to People magazine, the Tinseltown twosome booked a Swedish couples massage during their stay, which was administered by the healing hands of Spa Gaucin's technicians.

The mid-August mini-vacation for the soon-to-be Mr. and Mrs. followed an April outing which was chronicled in the summer 2007 edition of InStyle