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Sony Signs Earnhardt, Jr. For New Blu-ray Marketing Push
High-Def DVD Digest - Los Angeles, CA, USA - Shifting its Blu-ray marketing machine into high gear, Sony Electronics is enlisting NASCAR racing's biggest star for a new high-def ad blitz.

Late last week, primary Blu-ray backer Sony announced that it had signed Dale Earnhardt, Jr., considered today's most popular and recognizable NASCAR driver (and, of course, son of racing legend Dale Earnhardt, Sr.) to serve as the company's spokesperson in a new marketing campaign touting its high-def products.

The campaign will feature Earnhardt in ad spots across multiple media, hawking a variety of Sony high-def offerings, including Blu-ray players, HDTV sets and the PlayStation 3.

Though he's perhaps as well-known for
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Celebrities : Dale Earnhardt Jr.
Categories : Celebrity Marketing News, Celebrity Spokesperson News, Athlete News
Posted 6/26/2007 07:06:02 AM | Permalink
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Dale Jr. Among Special Ticket Design Finalists Chosen for Daytona 500
Ticket News - Vernon, CT, USA - Dale Earnhardt Jr., Mario Andretti and comedian Jeff Foxworthy are among the 10 celebrity finalists in the competition to design the 50th anniversary Daytona 500 ticket.

To commemorate the milestone of NASCAR's most prestigious race on Feb. 17, 2008, Daytona International Speedway has created “Celebrity Tickets for Charity,” asking a long list of celebrities from sports, music, movies and TV to come up with a unique design.

A blue-ribbon panel made up of members of the NASCAR community will vote and the winning design will be announced July 7 at Daytona. All original celebrity artwork will be auctioned online to benefit The
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Celebrities : Dale Earnhardt Jr., Mario Andretti, Jeff Foxworthy
Categories : Game Show Hosts, Celebrity News, Comedian News, Athlete News
Posted 6/20/2007 12:06:30 PM | Permalink
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