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Brilliant trickery on "Celebrity Apprentice" keeps the brand strong
Denver Post - NBC's "The Celebrity Apprentice" is a masterful bit of what magicians call misdirection. While you're focused on the game, the action is elsewhere. The reality is, it's a stroke of product-placement genius, disguised as a competition.

It's a vanity project that wraps itself in respectability by raising money for charity.

It's the video equivalent of "Us" magazine, pretending to be a business-school text.

"The Celebrity Apprentice" holds on to a core audience of 6.6 million viewers, according to Nielsen ratings, even against the powerhouse Country Music Awards special on CBS last week. With all the masquerading, it's doing something right.

The all-American concept balances
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Celebrities : Curtis Stone
Categories : Television Personality News, Celebrity Causes, Celebrity Chef News
Posted 4/25/2010 12:04:58 AM | Permalink
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