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Brilliant trickery on "Celebrity Apprentice" keeps the brand strong
Denver Post - NBC's "The Celebrity Apprentice" is a masterful bit of what magicians call misdirection. While you're focused on the game, the action is elsewhere. The reality is, it's a stroke of product-placement genius, disguised as a competition.

It's a vanity project that wraps itself in respectability by raising money for charity.

It's the video equivalent of "Us" magazine, pretending to be a business-school text.

"The Celebrity Apprentice" holds on to a core audience of 6.6 million viewers, according to Nielsen ratings, even against the powerhouse Country Music Awards special on CBS last week. With all the masquerading, it's doing something right.

The all-American concept balances
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Celebrities : Curtis Stone
Categories : Television Personality News, Celebrity Causes, Celebrity Chef News
Posted 4/25/2010 12:04:58 AM | Permalink
 Curtis Stone in the News
(Powered By Google News)
Chef Curtis Stone Shares Recipe, Demonstrates Techniques to Make Delicious Holiday Gravy  KTLA Los Angeles

What would the traditional holiday meal be without gravy? But making the popular accompaniment can sometimes go awry. Not to worry, though: Chef Curtis ...

California Cooking Podcast: In the Kitchen with Curtis Stone  KTLA Los Angeles

In this episode of the California Cooking podcast, Jess enters the test kitchen of celebrity chef Curtis Stone. He shows Jessica how to whip up one of his favorite ...

Curtis Stone’s Recipe for Heavenly Mashed Potatoes With Bacon: a Perfect Holiday Side Dish  KTLA Los Angeles

Mashed potatoes are a traditional accompaniment for any holiday meal, but this elevated side dish from Chef Curtis Stone turns it up a notch with some added ...

Curtis Stone's secret to the ultimate Christmas feast  9Honey

Hosting a Christmas feast is often a highly stressful and expensive endeavour. But with the right preparation and planning – you can arrange a restaurant quality ...

Chef Curtis Stone Has Some Surprising Thoughts on Keto  Bravo

Curtis Stone admittedly doesn't follow the celeb-favorite Keto diet slash lifestyle, which remains a controversial topic in the health community as concerns of ...

Why chef Curtis Stone's dogs get incredible scraps  TODAY

Chef Curtis Stone has two very lucky, well-fed dogs! The pair of goldendoodles, named Sammy and Webster, will often get scraps from Stone's own butcher ...

Here's Why Chef Curtis Stone Doesn't Shop at Costco  Bravo

Ellen DeGeneres and Michelle Obama love it, Tamra Judge calls it "the happiest place on Earth" — no, they're not talking about Disneyland. Their obsession is ...

Curtis Stone's holiday entertaining recipes: 4-ingredient prime rib  TODAY

Chef Curtis Stone is stopping by the TODAY kitchen to share a few of his favorite holiday entertaining recipes. He shows us how to make an impressive prime rib ...

For Curtis Stone, the restaurant business is always an inch from disaster  Marketplace APM

Curtis Stone (righ) opened Gwen, his Hollywood butcher shop and restaurant, alongside older brother Luke Stone (left). - Jessica Sun/Marketplace. Listen To ...

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