It's a vanity project that wraps itself in respectability by raising money for charity.
It's the video equivalent of "Us" magazine, pretending to be a business-school text.
"The Celebrity Apprentice" holds on to a core audience of 6.6 million viewers, according to Nielsen ratings, even against the powerhouse Country Music Awards special on CBS last week. With all the masquerading, it's doing something right.
The all-American concept balances
Posted 4/25/2010 12:04:58 AM | Permalink