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Brilliant trickery on "Celebrity Apprentice" keeps the brand strong
Denver Post - NBC's "The Celebrity Apprentice" is a masterful bit of what magicians call misdirection. While you're focused on the game, the action is elsewhere. The reality is, it's a stroke of product-placement genius, disguised as a competition.

It's a vanity project that wraps itself in respectability by raising money for charity.

It's the video equivalent of "Us" magazine, pretending to be a business-school text.

"The Celebrity Apprentice" holds on to a core audience of 6.6 million viewers, according to Nielsen ratings, even against the powerhouse Country Music Awards special on CBS last week. With all the masquerading, it's doing something right.

The all-American concept balances
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Celebrities : Curtis Stone
Categories : Television Personality News, Celebrity Causes, Celebrity Chef News
Posted 4/25/2010 12:04:58 AM | Permalink
 Curtis Stone in the News
(Powered By Google News)
Celebrity Chef Curtis Stone Will Open a Dallas Restaurant With Le Bilboquet’s Owner  Eater Dallas

TV food show fixture Curtis Stone has Dallas in his sights. The head judge of Top Chef Junior and his brother Luke Stone are teaming up with restaurateur ...

Curtis Stone’s LA restaurants Maude and Gwen  The Australian

Curtis Stone had a big problem. It was London, 2003, and the 28-year-old was on the phone to a television producer who was asking him to be part of a new ...

Former Toledo officer accused of having pistol previously marked as destroyed  Toledo Blade

A former Toledo police officer is facing a federal charge after law enforcement officials say he stole a weapon and other items from an evidence room. ...

Former TPD officer appears in court on possession of stolen firearm charge  WTOL

TOLEDO (WTOL) - A former Toledo police officer faced a federal judge Monday afternoon on a charge of possession of a stolen firearm. Curtis Stone retired from ...

Why chef Curtis Stone's dogs get incredible scraps  TODAY

Chef Curtis Stone has two very lucky, well-fed dogs! The pair of goldendoodles, named Sammy and Webster, will often get scraps from Stone's own butcher ...

Curtis Stone's holiday entertaining recipes: 4-ingredient prime rib  TODAY

Chef Curtis Stone is stopping by the TODAY kitchen to share a few of his favorite holiday entertaining recipes. He shows us how to make an impressive prime rib ...

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