Budget Travel - New York,NY,USA - The national chain has teamed up with Chris Jacobson, a chef who competed on season three of the Bravo TV show Top Chef, to create three new breakfast dishes for the chain's nearly 400 hotels.

The upside of having a celebrity chef is obvious: Top Chef is a popular show, and Jacobson is a personable former pro athlete who will be an asset in the chain's Big Day ad campaign.

The potential downside is that bringing in a celebrity chef might seem like just a gimmick, especially when he's designing just a few dishes rather than overhauling the entire menu.