Adweek - New York, NY, USA
- Actor Charlie Sheen, known for his antics in and out of clothes, will appear in a TV ad campaign with Michael Jordan for Hanes underwear starting next month.
Two spots, via IPG's The Martin Agency, Richmond, Va., will debut on June 2 during the NHL finals on NBC. They will also air later in the week during the NBA finals and Nascar coverage on ESPN.
In both spots, Sheen is featured as a dedicated Jordan fan that finds out he is wearing the same brand of underwear as the basketball celebrity.
One spot, called "Phone Toss," shows Sheen running up to Jordan's car
Two spots, via IPG's The Martin Agency, Richmond, Va., will debut on June 2 during the NHL finals on NBC. They will also air later in the week during the NBA finals and Nascar coverage on ESPN.
In both spots, Sheen is featured as a dedicated Jordan fan that finds out he is wearing the same brand of underwear as the basketball celebrity.
One spot, called "Phone Toss," shows Sheen running up to Jordan's car
Categories : Celebrity News, Celebrity Endorsement News
Posted 5/28/2008 12:05:04 AM | Permalink
