| P&G Perks Up Folgers With Integrated Effort For Gourmet Selections
MediaPost Publications - New York, USA
- PROCTER & GAMBLE'S FOLGERS GOURMET Selections brand has launched a new marketing effort, "Wake Up Special Every Day," which includes new ads and a call for consumer-generated content--an integrated effort that features TV actress Chandra Wilson
and TV journalist Lisa Ling
. The effort also includes a corporate goodwill effort benefiting Habitat for Humanity.
The campaign, via Saatchi & Saatchi, N.Y., includes a pair of 15- and 30-second TV spots featuring Ling and Wilson detailing how a cup of coffee figures into their morning rituals and defines their day.
Wakeupspecial.com features out-takes of the ads, extra documentary-type footage and interactive tools, allowing consumers
Celebrities : Chandra Wilson, Lisa Ling|
Categories : Celebrity Commercials, Celebrity Advertising News, Celebrity News
Posted 8/9/2007 05:08:20 AM | Permalink