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DHI-Communications Receives Educator Accreditation in Inbound Marketing
VEE 2 - Dr. Dave Hale, Founder & President of DHI-Communications  announced the launch of a comprehensive Inbound marketing certification training program held in conjunction with Hubspot and Inbound Marketing University (IMU). The program is free of charge and will qualify students to sit for the certification examination upon completion of the program.

This certification program acknowledges that professionals are proficiency in inbound marketing principles and best practices. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis.

"Obtaining the Inbound Marketing Certification allows online professionals to provide their clients with more specialized services," said Hale. "With so many
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Celebrities : Gary Vaynerchuk, David Meerman Scott, Avinash Kaushik, Chris Brogan
Categories : Speakers News, Celebrity Marketing News, Author News
Posted 8/26/2010 06:08:23 PM | Permalink
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Why It Matters How You're Using Your Data
Chief Marketer
Is your organization leveraging analytics as a transformational force or a defense mechanism? “There's really very little excuse in today's marketing departments to not use data,” argues LinkedIn Head of B2B Product Russell Glass. “If you're not using ...

The Secret to Great Communication: Be Like Aristotle
Knowledge@Wharton
I interviewed Avinash Kaushik, one of the top executives at Google who's also the leading web analytics expert in the world. He said, “Carmine, we can have all the data in the world. We can have better data than anyone else. But if we cannot ...

Enterprise Irregulars (blog)

Avinash Kaushik Responds to My AI Cockroaches Post
Enterprise Irregulars (blog)
Avinash has kindly responded to the comment I left on his blog that inspired my AI Cockroaches post. Here was his response, and mine is below it: Bob: Great progress will never come without great skepticism – the people trying to push the world forward ...

THISDAY Newspapers

Williams Popoola: How I Discovered the Future of Marketing Is Digital
THISDAY Newspapers
I will say Dave Chaffey of Smart Insight, Larry Kim of Wordstream and Avinash Kaushik. The success or otherwise of a company’s digital engagement depends largely on their strategy. No one understands and has contributed more to the development of ...

Diario Gestión

Libros de marketing digital que sí o sí debes leer
Diario Gestión
La analítica web abrió todo un universo de posibilidades al marketing y Avinash Kaushik, uno de los más reputados expertos de la materia, explica todo ese universo en este libro, esencial si estás dando tus primeros pasos en el mundo del análisis de ...

Forbes

The Digital Evangelist Leading Google's Storytelling Movement
Forbes
“Storytelling rocks.” Two words I never thought I'd hear from an expert in data analytics. But Avinash Kaushik isn't like most data experts, and the lessons he offers can help professionals in any industry stand out from the competition. Kaushik loves ...

Forbes

Data-Driven Decision Making: Beware Of The HIPPO Effect!
Forbes
Beware of the HiPPO in the room. When a HiPPO (highest paid person's opinion) is in play, your organization is most likely not relying on data to inform decision-making. In fact, I believe the HiPPO effect is one of the biggest barriers to more ...

Forbes

Avinash Kaushik Of Google: Spend 70% Of Your Time Being Spectacular At Your Core Focus Area
Forbes
We are all involved in different interests, careers, and aspirations. Keeping informed is an important part of evolving your perspective, but also staying up-to-date. How I'm Informed is a look into the reading and learning habits of people from all ...

Business 2 Community

How To Choose A Proven Marketing Attribution Model
Business 2 Community
Building a Better Marketing Attribution Model. The first thing you should know is that no attribution model is perfect. As Google's own Avinash Kaushik puts it: “…every attribution model has built into it biases and opinions that often struggle to ...

Quartz

Q&A with Google's Avinash Kaushik: Marketing without shouting
Quartz
We recently sat down to speak with Avinash to discuss how brands must interact in authentic ways with their customers, either outside or within loyalty programs, if they want to meaningfully impact the bottom line. Q: What can loyalty programs learn ...
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