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Andy Hobsbawm
Name : Andy Hobsbawm
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'Less campaigning, more sustaining' urges Digital Summit keynote speaker
Utalkmarketing - Andy Hobsbawm, ex Chairman of and digital strategy guru kicked off today’s UTalkMarketing Digital Brand Strategy Summit, saying that modern marketing is "less about campaigning and more about sustaining".

Hobsbawm used his keynote speech to highlight how the Internet has changed the nature of the media system. “We’re talking not just about a marketing change, but a world system change,” he said.

Hobsbawm told delegates that fragmentation meant brands could no longer control the flow of information. “Fifty years ago brands could access large sectors of the population in one go, but fragmentation has changed that.

“Modern branding happened in an era
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Celebrities : Andy Hobsbawm
Categories : Business Speaker News
Posted 11/25/2010 12:11:29 AM | Permalink
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