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Andy Hobsbawm
Name : Andy Hobsbawm
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'Less campaigning, more sustaining' urges Digital Summit keynote speaker
Utalkmarketing - Andy Hobsbawm, ex Chairman of and digital strategy guru kicked off today’s UTalkMarketing Digital Brand Strategy Summit, saying that modern marketing is "less about campaigning and more about sustaining".

Hobsbawm used his keynote speech to highlight how the Internet has changed the nature of the media system. “We’re talking not just about a marketing change, but a world system change,” he said.

Hobsbawm told delegates that fragmentation meant brands could no longer control the flow of information. “Fifty years ago brands could access large sectors of the population in one go, but fragmentation has changed that.

“Modern branding happened in an era
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Celebrities : Andy Hobsbawm
Categories : Business Speaker News
Posted 11/25/2010 12:11:29 AM | Permalink
 Andy Hobsbawm in the News
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Business Reporter

Harvesting big data – is this the holy grail of 2030
Business Reporter
By 2030 DATA gathered in the UK through the Internet of Things (IoT) will help companies gain a better understanding of their business and projects, as well as make cities smarter and more energy efficient. “Companies that will really thrive will be ...

Labels and Labeling

Finat tackles industry challenges at Technical Seminar 2018
Labels and Labeling
Andy Hobsbawm, co-founder and chief marketing officer of Evrythng, will deliver the keynote presentation. He will look at the technical side of the way in which smart products can transform brand relationships, business operations and service ...


Consumer Products of the Future Will Be Born Digital
Digital transformation and business disruption from new technology is inevitable. Every CEO and board knows it. The only question is what exactly to do about it. As Charles Darwin told us, it's not the strongest of the species, nor the most intelligent ...

The New World of Labels: Finat Event Tackles the Technical Challenges
What They Think
It is particularly appropriate, in this day and age, that the programme will be launched by internationally-acclaimed keynote speaker Andy Hobsbawm, a pioneer in internet marketing, and co-founder and Chief Marketing Officer of IoT smart products ...


Truth or Dare: Would Amazon Buy Macy's?
“I don't know how much scale there is to gain in revolutionizing the checkout experience in apparel,” she said. “Maybe if you have an expedited checkout, but is that what makes or breaks the experience, from a consumer perspective?” Amazon is known for ...


Can Connected Handbags Bring Emotional Relevance And Customer Loyalty?
Speaking at the launch event in New York this week, Andy Hobsbawm, co-founder and CMO of EVRYTHNG, said: “The backdrop is really straightforward: we're emotional beings, and tech is central to our lives more and more… This report tries to understand ...

The Guardian

Food packaging gets smart – and poses a recycling nightmare
The Guardian
In the run up to this year's Super Bowl, US snack company Frito-Lay launched a limited run of microchipped bags of tortilla chips, supposedly capable of sensing alcohol on a user's breath and, if instructed, calling them an Uber home. It was a stunt to ...

Apparel News

Avery Dennison Helps Rebecca Minkoff Connect to Customers Through the #AlwaysOn Handbag
Apparel News
“In today's always-on world, brands that use digital technology to connect more emotionally, personally and contextually with consumers, in the moment, will win,” said Andy Hobsbawm, cofounder and chief marketing officer for Evrythng. “By connecting ...

EVRYTHNG IoT platform: Making the physical digital easily, securely
Therefore, it was inevitable that everything around us -- the physical objects in our lives from the beers we drink and the shoes we wear to the cities we live in and the homes where we reside -- would become digitally alive and connected and have some ...


This Connected Jacket Provides VIP Access to Exclusive New York City Events
While the jackets are a great example of the possibilities of connected clothing, Andy Hobsbawm, CMO and co-founder of EVRYTHNG, refers to the project as a dramatized version of where this is all moving. “We wanted to inspire people to what the ...
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