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Andy Hobsbawm
Name : Andy Hobsbawm
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'Less campaigning, more sustaining' urges Digital Summit keynote speaker
Utalkmarketing - Andy Hobsbawm, ex Chairman of and digital strategy guru kicked off today’s UTalkMarketing Digital Brand Strategy Summit, saying that modern marketing is "less about campaigning and more about sustaining".

Hobsbawm used his keynote speech to highlight how the Internet has changed the nature of the media system. “We’re talking not just about a marketing change, but a world system change,” he said.

Hobsbawm told delegates that fragmentation meant brands could no longer control the flow of information. “Fifty years ago brands could access large sectors of the population in one go, but fragmentation has changed that.

“Modern branding happened in an era
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Celebrities : Andy Hobsbawm
Categories : Business Speaker News
Posted 11/25/2010 12:11:29 AM | Permalink
 Andy Hobsbawm in the News
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Can Connected Handbags Bring Emotional Relevance And Customer Loyalty?
Speaking at the launch event in New York this week, Andy Hobsbawm, co-founder and CMO of EVRYTHNG, said: “The backdrop is really straightforward: we're emotional beings, and tech is central to our lives more and more… This report tries to understand ...

Business Reporter

Harvesting big data – is this the holy grail of 2030
Business Reporter
“Companies that will really thrive will be the ones that look most like the ones that are succeeding today,” says Andy Hobsbawm, founder of EVRYTHNG at a Design & Disruptive Technologies event in London. “If you look at Amazon, Apple, Google, Netflix ...

Packaging Europe

The Internet of Labels: Finat Technical Seminar 2018
Packaging Europe
The seminar's keynote speaker, Andy Hobsbawm (UK), co-founder and CMO of leading Internet of Things smart products platform EVRYTHNG, set the tone for the event. He discussed the way in which the Internet of Things and its key advantage -- data ...

Owners, Breeders Purchase Stake in British Tote
The Alizeti consortium of racehorse owners and breeders reached an agreement to purchase a share of the Tote from Fred Done, founder and CEO of Betfred, who acquired the Tote from the UK government in 2011. As part of the agreement, the consortium ...

The Guardian (blog)

Andy Hobsbawm of EVRYTHNG on the internet of things – video
The Guardian (blog)
Andy Hobsbawm, founder and chief marketing officer, EVRYTHNG discusses the internet of things with Benjamin Robbins, co-founder, Palador at the Guardian's Changing Media Summit 2014. It's predicted that by 2015, there will be one trillion connected ...

Apparel News

Avery Dennison Helps Rebecca Minkoff Connect to Customers Through the #AlwaysOn Handbag
Apparel News
“In today's always-on world, brands that use digital technology to connect more emotionally, personally and contextually with consumers, in the moment, will win,” said Andy Hobsbawm, cofounder and chief marketing officer for Evrythng. “By connecting ...

Rebecca Minkoff Has Connected Commerce In The Bag
Bill Toney, Avery Dennison's vice president of Global RFID Market Development, and Andy Hobsbawm, EVRYTHNG CMO and co-founder, recently told PYMNTS how it all works, what consumers and brands stand to gain and where connected fashion could ...

The Drum

The third age of marketing: product voice
The Drum
Change happens fast. A few years ago, most didn't consider taxis as a business sector in play. Then Uber came along and overturned the market. More than half (51 per cent) of senior marketers worldwide agree that the internet of things (IoT) is now a ...


This Connected Jacket Provides VIP Access to Exclusive New York City Events
While the jackets are a great example of the possibilities of connected clothing, Andy Hobsbawm, CMO and co-founder of EVRYTHNG, refers to the project as a dramatized version of where this is all moving. “We wanted to inspire people to what the ...
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