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Andy Hobsbawm
Name : Andy Hobsbawm
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'Less campaigning, more sustaining' urges Digital Summit keynote speaker
Utalkmarketing - Andy Hobsbawm, ex Chairman of Agency.com and digital strategy guru kicked off today’s UTalkMarketing Digital Brand Strategy Summit, saying that modern marketing is "less about campaigning and more about sustaining".

Hobsbawm used his keynote speech to highlight how the Internet has changed the nature of the media system. “We’re talking not just about a marketing change, but a world system change,” he said.

Hobsbawm told delegates that fragmentation meant brands could no longer control the flow of information. “Fifty years ago brands could access large sectors of the population in one go, but fragmentation has changed that.

“Modern branding happened in an era
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Celebrities : Andy Hobsbawm
Categories : Business Speaker News
Posted 11/25/2010 12:11:29 AM | Permalink
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 Andy Hobsbawm in the News
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Andy Hobsbawm of EVRYTHNG on the internet of things – video  The Guardian

Andy Hobsbawm, founder and chief marketing officer, EVRYTHNG discusses the internet of things with Benjamin Robbins, co-founder, Palador at the Guardian's ...

Alizeti unveils heavyweight executive team to reshape the Tote  SBC News

Under the banner 'Together for the Tote', investment consortium Alizeti has unveiled the executive management team which will seek to revitalise the Tote's ...

Connected clothing: What are the implications for brands and retailers?  Econsultancy

The future of wearables may well be crazy-creative smart fabrics – just take a look at Google's recent announcement of a smart jacket launch with Levi, complete ...

Harvesting big data - is this the holy grail of 2030  Business Reporter

By 2030 DATA gathered in the UK through the Internet of Things (IoT) will help companies gain a better understanding of their business and projects, as well as ...

The third age of marketing: product voice  The Drum

Change happens fast. A few years ago, most didn't consider taxis as a business sector in play. Then Uber came along and overturned the market. More than half ...

Can Connected Handbags Bring Emotional Relevance And Customer Loyalty?  Forbes Now

A new report tied to the launch of Rebecca Minkoff's #AlwaysOn smart bags in partnership with EVRYTHNG and Avery Dennison, talks to the benefits of digital ...

Sustainable futures: Do the Green Thing - 2018 - Articles  Transform magazine

For global brand consultancy Pentagram, sustainability has become a core practice largely due to the efforts of partner Naresh Ramchandani, whose charity Do ...

Get Your 'Thinking Cap' On: This Connected Hat Provides Access To Localized Content Experiences  Forbes Now

Hot on the heels of its connected jacket that unlocked access to exclusive local experiences, New York menswear brand Rochambeau has introduced a ...

Coming soon: The internet of clothes  Quartz

The internet of clothes might soon be a reality, if a deal announced today (Apr. 18) between Avery Dennison, a major manufacturer of apparel and footwear ...

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