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Andy Hobsbawm
Name : Andy Hobsbawm
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'Less campaigning, more sustaining' urges Digital Summit keynote speaker
Utalkmarketing - Andy Hobsbawm, ex Chairman of and digital strategy guru kicked off today’s UTalkMarketing Digital Brand Strategy Summit, saying that modern marketing is "less about campaigning and more about sustaining".

Hobsbawm used his keynote speech to highlight how the Internet has changed the nature of the media system. “We’re talking not just about a marketing change, but a world system change,” he said.

Hobsbawm told delegates that fragmentation meant brands could no longer control the flow of information. “Fifty years ago brands could access large sectors of the population in one go, but fragmentation has changed that.

“Modern branding happened in an era
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Celebrities : Andy Hobsbawm
Categories : Business Speaker News
Posted 11/25/2010 12:11:29 AM | Permalink
 Andy Hobsbawm in the News
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The Guardian (blog)

Andy Hobsbawm of EVRYTHNG on the internet of things – video
The Guardian (blog)
Andy Hobsbawm, founder and chief marketing officer, EVRYTHNG discusses the internet of things with Benjamin Robbins, co-founder, Palador at the Guardian's Changing Media Summit 2014. It's predicted that by 2015, there will be one trillion connected ...

SBC News

Alizeti unveils heavyweight executive team to reshape the Tote
SBC News
In its update, Alizeti confirms the appointment of seasoned UK marketing executive Andy Hobsbawm as Brand & Marketing Officer, charged with repositioning the Tote. Hobsbawm will be supported by former Betfair and ARC executive Susannah Gill as ...

Business Reporter

Harvesting big data – is this the holy grail of 2030
Business Reporter
“Companies that will really thrive will be the ones that look most like the ones that are succeeding today,” says Andy Hobsbawm, founder of EVRYTHNG at a Design & Disruptive Technologies event in London. “If you look at Amazon, Apple, Google, Netflix ...

Owners, Breeders Purchase Stake in British Tote
The Alizeti consortium of racehorse owners and breeders reached an agreement to purchase a share of the Tote from Fred Done, founder and CEO of Betfred, who acquired the Tote from the UK government in 2011. As part of the agreement, the consortium ...

Connected clothing: What are the implications for brands and retailers?
Econsultancy (blog)
The future of wearables may well be crazy-creative smart fabrics – just take a look at Google's recent announcement of a smart jacket launch with Levi, complete with Maps and Spotify integration. In this case, however, the sensor must be removed before ...

Packaging Europe

The Internet of Labels: Finat Technical Seminar 2018
Packaging Europe
The seminar's keynote speaker, Andy Hobsbawm (UK), co-founder and CMO of leading Internet of Things smart products platform EVRYTHNG, set the tone for the event. He discussed the way in which the Internet of Things and its key advantage -- data ...


Can Connected Handbags Bring Emotional Relevance And Customer Loyalty?
Speaking at the launch event in New York this week, Andy Hobsbawm, co-founder and CMO of EVRYTHNG, said: “The backdrop is really straightforward: we're emotional beings, and tech is central to our lives more and more… This report tries to understand ...

Transform magazine

Sustainable futures: Do the Green Thing
Transform magazine
Now over a decade old, Do the Green Thing was started by Ramchandani and his colleague and friend, Andy Hobsbawm – currently CMO of the Alizeti Consortium of Racehorse Owners – to draw attention to the impact of excess on the planet's future ...

Rebecca Minkoff Has Connected Commerce In The Bag
Bill Toney, Avery Dennison's vice president of Global RFID Market Development, and Andy Hobsbawm, EVRYTHNG CMO and co-founder, recently told PYMNTS how it all works, what consumers and brands stand to gain and where connected fashion could ...

The Drum

The third age of marketing: product voice
The Drum
Change happens fast. A few years ago, most didn't consider taxis as a business sector in play. Then Uber came along and overturned the market. More than half (51 per cent) of senior marketers worldwide agree that the internet of things (IoT) is now a ...
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