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Bella Sera Wines Partner with Celebrity Chef Giada De Laurentiis to Inspire Beautiful Evenings

PR Newswire (press release) - HEALDSBURG, Calif., May 20 /PRNewswire/ -- Bella Sera wines, imported from renowned regions of Italy, is announcing a relationship with Emmy award-winning chef and cookbook author, Giada De Laurentiis, to celebrate good wine, good food and the good company of family and friends.

"I believe that delicious food deserves delicious wine, so Bella Sera and I have partnered to create food and wine pairings that bring a taste of Italy to home," said De Laurentiis. "Bella Sera means 'beautiful evening' and my hope is that Bella Sera and I can help people create those at home every day."

Bella Sera and De Laurentiis form a natural pairing anchored in the culinary premise that delicious food deserves delicious wine. Carefully crafted, Bella Sera wines capture Italy's relaxed, authentic and welcoming essence. De Laurentiis is host of the popular Food Network shows, "Everyday Italian" and "Giada at Home" and author of five New York Times best-selling cookbooks.  Her latest cookbook, Giada at Home, was recently released on March 30, 2010. Inspired by her Italian heritage, the chef creates recipes that are perfect for gathering around the table to savor special moments and memories.

Bella Sera will announce further details of the marketing programs surrounding the relationship with De Laurentiis later this Spring, including a national consumer sweepstakes* and an entertaining guide showcasing a year-round collection of Giada's seasonal recipe favorites, each expertly paired with Bella Sera wines.

About Bella Sera Wines

Imported from Italy, Bella Sera means "beautiful evening" and offers inviting, easy to enjoy wines that capture the relaxed, authentic and welcoming essence of Italy.  Inspired by the enjoyment of bringing together good wine, food, friends and family, Bella Sera offers a selection of carefully crafted wines from the renowned regions of Italy. Available in 187mL, 750ml and 1.5L sizes, the selection includes Pinot Grigio, Pinot Noir, Chianti and Merlot.
Source : Originally Published PR Newswire (press release), May 20, 2010
Celebrities : Giada De Laurentiis
Categories : Celebrity Endorsement News, Celebrity Chef News
Posted 5/20/2010 12:05:19 AM | Permalink
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