Agent: Phelps could earn $100 million over lifetime - Olympics

ESPN - USA - Michael Phelps proved he is the Olympic gold standard.


Now he's chasing a different kind of gold -- from corporations. And the question out there is whether Phelps can prove he's worth as much (if not more) out of the pool as he is in it.

Entering the Beijing Games, Phelps was reportedly earning an estimated $5 million annually from corporate endorsements, with deals from companies like AT&T, Visa, PowerBar, Omega and Speedo. Now that he's won eight gold medals, breaking Mark Spitz's 36-year-old record of seven in one Olympic Games, many in the sports marketing industry believe Phelps' corporate income could set new records.