Acclaimed Business Author, Patrick Lencioni, Urges Client Service Providers to Lose the Ego and Get Naked in His New Book: Getting Naked: a Business Fable about Shedding the Three Fears that Sabotage Client Loyalty

NewsBlaze (press release) - SAN FRANCISCO - (BUSINESS WIRE) - With nearly three million books sold, best-selling author Patrick Lencioni has finally turned his attention toward his own craft-consulting and client service—in his new book, Getting Naked: a Business Fable about Shedding the Three Fears that Sabotage Client Loyalty.

Getting Naked reveals some simple, yet counterintuitive concepts that have given Lencioni's company a fiercely loyal client base, a key advantage over larger, more well-know firms. In the book, Lencioni urges readers to explore unconventional concepts, including, "enter the danger," "ask the dumb questions," "celebrate your mistakes" and more. By stripping down the old dogma associated with client service, this book encourages readers to "get naked" and open themselves to a real and rewarding path to working with others.

Lencioni helped pioneer the business fiction style with his engaging storylines and compelling models. In Getting Naked, the fiction is centered around a consulting firm somewhat similar to his own; however, the model is applicable to all service providers from consultants, to financial planners to sales organizations.