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‘Top Chef’ Lines Up On-Air, Online Sponsors

Television Week - Detroit, MI, USA - Clorox, Toyota and Verizon are the official sponsors of the fourth season of Bravo’s “Top Chef,” the network said Tuesday.

Michelob beer will be an online sponsor of the show this season.

The deals provide brand exposure through in-show product integration as well as on-air or online presence.

Clorox brands Glad, Kingsford, Hidden Valley and KC Masterpiece will sponsor MealsTogether.com, which features exclusive “Top Chef” videos, an interactive game and content from two of last year’s contestants.

Toyota Highlanders are used as transportation for the chefs, and the season’s winner will receive a new Toyota Corolla.

Verizon Wireless subscribers will be able to view mobisodes on VCast phones. Verizon also is sponsor of a sweepstakes.

Michelob will sponsor Anthony Bourdain’s blog about the show, as well as an online recipe finder and an interactive game.
Source : Originally Published Television Week - Detroit, MI, USA, Mar 4, 2008

Categories : Top Chef, Celebrity Marketing News, Celebrity Advertising News
Posted 3/4/2008 11:03:56 AM | Permalink
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